{"id":3000,"date":"2024-09-19T10:40:04","date_gmt":"2024-09-19T10:40:04","guid":{"rendered":"https:\/\/alfanouscar.com\/blog\/?p=3000"},"modified":"2024-09-19T10:40:04","modified_gmt":"2024-09-19T10:40:04","slug":"difficulties-in-seizing-opportunities-for-growth-in-experience-travel-remain-a-significant-hurdle-for-the-industry","status":"publish","type":"post","link":"https:\/\/alfanouscar.com\/blog\/difficulties-in-seizing-opportunities-for-growth-in-experience-travel-remain-a-significant-hurdle-for-the-industry\/","title":{"rendered":"Difficulties in seizing opportunities for growth in experience travel remain a significant hurdle for the industry."},"content":{"rendered":"<p><\/p>\n<div>\n<h2>Skift Take<\/h2>\n<p class=\"take-copy\">The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. <\/p>\n<p class=\"take-byline\">\n        Christiana  Sciaudone, Skift    <\/p>\n<\/div>\n<div>\n<p>The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey &amp; Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-super-growth\">Super Growth <\/h3>\n<p>Consumers are looking at the things that feel unique or special \u2014 the social media moments \u2014 and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.<\/p>\n<p>\u201cWith experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,\u201d Bashir said. \u201cSocial media has a big role today\u2026 there\u2019s a drive towards having some of these memorable moments that people care about. The spend is up.\u201d<\/p>\n<p>Experiences currently generate over $1 billion in revenue for the travel industry. And they\u2019re becoming more and more important when customers make decisions about travel.\u00a0\u00a0<\/p>\n<p>That has also meant an overwhelming amount of information to dig through. The number of Eiffel Tower tours has gone from 250 in 2019 to 750 currently, Gopalkrishnan said. \u201cHow do you navigate through that?\u201d\u00a0<\/p>\n<p>TUI offers retail advisors who help customers make their travel decisions. \u201cOver the last five years, we\u2019ve seen a big shift in terms of people coming into these stores and saying, hey, I want to go to a particular destination because I want to do something there,\u201d Gopalkrishnan said.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-thematic-travel\">Thematic Travel<\/h3>\n<p>Taylor Swift has undoubtedly moved economies with her Eras tour. That kind of thematic travel \u2014 for big concerts or sporting events \u2014 is adding to sales, with the average person traveling for a major sporting event or concert spending over $1,000 on hotels, dining, and airlines.\u00a0<\/p>\n<p>But \u201cit\u2019s quite difficult to live off of that,\u201d Gopalkrishnan said. The events aren\u2019t necessarily duplicated and they have a limited life span. Case in point: the Eras tour ends in December. They are also different from regular travel in that usually you\u2019ll book the concert or sporting event first, then airline and hotel later.\u00a0<\/p>\n<p>With non-thematic experiences, those are often booked within the last seven days before travel or even on-site with the hotel playing a key role.\u00a0<\/p>\n<p>Still, it\u2019s an opportunity for airlines and hotels to offer experiences while customers are in the booking process, but they don\u2019t necessarily have the information they need to do so.\u00a0<\/p>\n<p>\u201cIt\u2019s maybe not only a value piece, it\u2019s that they want to be part of that customer experience,\u201d Gopalkrishnan said. \u201cThe main reason they want to be part of the experiences conversation is because those are the memories you take back as travelers.\u201d\u00a0<\/p>\n<p>In fact, an analysis of Nordic holiday packages found that those with experiences included had between 15 and 20 points NPS score above those without.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-experiences\">Scaling Experiences<\/h3>\n<p>Experiences as an industry is fragmented and dominated by millions of small operators around the world, who aren\u2019t necessarily interested in scaling.<\/p>\n<p>Spending is up 65% on experiences from before the pandemic, with younger travelers willing to splurge, Bashir said. There\u2019s a lag, however, with the booking of flights and hotels happening 30 to 60 days in advance, whereas experiences tend to be a last-minute decision. There\u2019s a disconnect but also an opportunity, Gopalkrishnan said.\u00a0\u00a0<\/p>\n<p>\u201cFor the classic travel operators, for airlines and hotels, this is an area of particular value because it\u2019s now much more part of the overall booking choice,\u201d Seeley said. The question is how to tie it all together. \u201cWhat role can they play out experiences or adjust them in the moment of the trip? It\u2019s still very much a sort of offline part of the travel journey.\u201d<\/p>\n<p>Artificial intelligence can help accelerate opportunities with marketplaces able to do more as the technology evolves, Bashir said. Only half of experiences bookings happen online, in part because there are so many small companies involved.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cTechnology and AI can help the customer navigate something that\u2019s much more sort of subjective,\u201d Seeley said. \u201c The opportunity, through platforms and intermediaries to provide some level of curation and personalizing and tailoring, I think that\u2019s got disproportionate value here.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n<p> Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from <img decoding=\"async\" src=\"https:\/\/skift.com\/wp-content\/uploads\/2024\/09\/C10C4379-1024x683.jpg\" \/><\/p>\n<div>\n<h2>Skift Take<\/h2>\n<p class=\"take-copy\">The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. <\/p>\n<p class=\"take-byline\">\n        Christiana  Sciaudone, Skift    <\/p>\n<\/div>\n<div>\n<p>The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey &amp; Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-super-growth\">Super Growth <\/h3>\n<p>Consumers are looking at the things that feel unique or special \u2014 the social media moments \u2014 and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.<\/p>\n<p>\u201cWith experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,\u201d Bashir said. \u201cSocial media has a big role today\u2026 there\u2019s a drive towards having some of these memorable moments that people care about. The spend is up.\u201d<\/p>\n<p>Experiences currently generate over $1 billion in revenue for the travel industry. And they\u2019re becoming more and more important when customers make decisions about travel.\u00a0\u00a0<\/p>\n<p>That has also meant an overwhelming amount of information to dig through. The number of Eiffel Tower tours has gone from 250 in 2019 to 750 currently, Gopalkrishnan said. \u201cHow do you navigate through that?\u201d\u00a0<\/p>\n<p>TUI offers retail advisors who help customers make their travel decisions. \u201cOver the last five years, we\u2019ve seen a big shift in terms of people coming into these stores and saying, hey, I want to go to a particular destination because I want to do something there,\u201d Gopalkrishnan said.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-thematic-travel\">Thematic Travel<\/h3>\n<p>Taylor Swift has undoubtedly moved economies with her Eras tour. That kind of thematic travel \u2014 for big concerts or sporting events \u2014 is adding to sales, with the average person traveling for a major sporting event or concert spending over $1,000 on hotels, dining, and airlines.\u00a0<\/p>\n<p>But \u201cit\u2019s quite difficult to live off of that,\u201d Gopalkrishnan said. The events aren\u2019t necessarily duplicated and they have a limited life span. Case in point: the Eras tour ends in December. They are also different from regular travel in that usually you\u2019ll book the concert or sporting event first, then airline and hotel later.\u00a0<\/p>\n<p>With non-thematic experiences, those are often booked within the last seven days before travel or even on-site with the hotel playing a key role.\u00a0<\/p>\n<p>Still, it\u2019s an opportunity for airlines and hotels to offer experiences while customers are in the booking process, but they don\u2019t necessarily have the information they need to do so.\u00a0<\/p>\n<p>\u201cIt\u2019s maybe not only a value piece, it\u2019s that they want to be part of that customer experience,\u201d Gopalkrishnan said. \u201cThe main reason they want to be part of the experiences conversation is because those are the memories you take back as travelers.\u201d\u00a0<\/p>\n<p>In fact, an analysis of Nordic holiday packages found that those with experiences included had between 15 and 20 points NPS score above those without.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-experiences\">Scaling Experiences<\/h3>\n<p>Experiences as an industry is fragmented and dominated by millions of small operators around the world, who aren\u2019t necessarily interested in scaling.<\/p>\n<p>Spending is up 65% on experiences from before the pandemic, with younger travelers willing to splurge, Bashir said. There\u2019s a lag, however, with the booking of flights and hotels happening 30 to 60 days in advance, whereas experiences tend to be a last-minute decision. There\u2019s a disconnect but also an opportunity, Gopalkrishnan said.\u00a0\u00a0<\/p>\n<p>\u201cFor the classic travel operators, for airlines and hotels, this is an area of particular value because it\u2019s now much more part of the overall booking choice,\u201d Seeley said. The question is how to tie it all together. \u201cWhat role can they play out experiences or adjust them in the moment of the trip? It\u2019s still very much a sort of offline part of the travel journey.\u201d<\/p>\n<p>Artificial intelligence can help accelerate opportunities with marketplaces able to do more as the technology evolves, Bashir said. Only half of experiences bookings happen online, in part because there are so many small companies involved.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cTechnology and AI can help the customer navigate something that\u2019s much more sort of subjective,\u201d Seeley said. \u201c The opportunity, through platforms and intermediaries to provide some level of curation and personalizing and tailoring, I think that\u2019s got disproportionate value here.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n<p>and romove all linke insert in <img decoding=\"async\" src=\"https:\/\/skift.com\/wp-content\/uploads\/2024\/09\/C10C4379-1024x683.jpg\" \/><\/p>\n<div>\n<h2>Skift Take<\/h2>\n<p class=\"take-copy\">The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. <\/p>\n<p class=\"take-byline\">\n        Christiana  Sciaudone, Skift    <\/p>\n<\/div>\n<div>\n<p>The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey &amp; Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-super-growth\">Super Growth <\/h3>\n<p>Consumers are looking at the things that feel unique or special \u2014 the social media moments \u2014 and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.<\/p>\n<p>\u201cWith experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,\u201d Bashir said. \u201cSocial media has a big role today\u2026 there\u2019s a drive towards having some of these memorable moments that people care about. The spend is up.\u201d<\/p>\n<p>Experiences currently generate over $1 billion in revenue for the travel industry. And they\u2019re becoming more and more important when customers make decisions about travel.\u00a0\u00a0<\/p>\n<p>That has also meant an overwhelming amount of information to dig through. The number of Eiffel Tower tours has gone from 250 in 2019 to 750 currently, Gopalkrishnan said. \u201cHow do you navigate through that?\u201d\u00a0<\/p>\n<p>TUI offers retail advisors who help customers make their travel decisions. \u201cOver the last five years, we\u2019ve seen a big shift in terms of people coming into these stores and saying, hey, I want to go to a particular destination because I want to do something there,\u201d Gopalkrishnan said.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-thematic-travel\">Thematic Travel<\/h3>\n<p>Taylor Swift has undoubtedly moved economies with her Eras tour. That kind of thematic travel \u2014 for big concerts or sporting events \u2014 is adding to sales, with the average person traveling for a major sporting event or concert spending over $1,000 on hotels, dining, and airlines.\u00a0<\/p>\n<p>But \u201cit\u2019s quite difficult to live off of that,\u201d Gopalkrishnan said. The events aren\u2019t necessarily duplicated and they have a limited life span. Case in point: the Eras tour ends in December. They are also different from regular travel in that usually you\u2019ll book the concert or sporting event first, then airline and hotel later.\u00a0<\/p>\n<p>With non-thematic experiences, those are often booked within the last seven days before travel or even on-site with the hotel playing a key role.\u00a0<\/p>\n<p>Still, it\u2019s an opportunity for airlines and hotels to offer experiences while customers are in the booking process, but they don\u2019t necessarily have the information they need to do so.\u00a0<\/p>\n<p>\u201cIt\u2019s maybe not only a value piece, it\u2019s that they want to be part of that customer experience,\u201d Gopalkrishnan said. \u201cThe main reason they want to be part of the experiences conversation is because those are the memories you take back as travelers.\u201d\u00a0<\/p>\n<p>In fact, an analysis of Nordic holiday packages found that those with experiences included had between 15 and 20 points NPS score above those without.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-experiences\">Scaling Experiences<\/h3>\n<p>Experiences as an industry is fragmented and dominated by millions of small operators around the world, who aren\u2019t necessarily interested in scaling.<\/p>\n<p>Spending is up 65% on experiences from before the pandemic, with younger travelers willing to splurge, Bashir said. There\u2019s a lag, however, with the booking of flights and hotels happening 30 to 60 days in advance, whereas experiences tend to be a last-minute decision. There\u2019s a disconnect but also an opportunity, Gopalkrishnan said.\u00a0\u00a0<\/p>\n<p>\u201cFor the classic travel operators, for airlines and hotels, this is an area of particular value because it\u2019s now much more part of the overall booking choice,\u201d Seeley said. The question is how to tie it all together. \u201cWhat role can they play out experiences or adjust them in the moment of the trip? It\u2019s still very much a sort of offline part of the travel journey.\u201d<\/p>\n<p>Artificial intelligence can help accelerate opportunities with marketplaces able to do more as the technology evolves, Bashir said. Only half of experiences bookings happen online, in part because there are so many small companies involved.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cTechnology and AI can help the customer navigate something that\u2019s much more sort of subjective,\u201d Seeley said. \u201c The opportunity, through platforms and intermediaries to provide some level of curation and personalizing and tailoring, I think that\u2019s got disproportionate value here.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n<p>and and remove all affiliate disclosure phrases on <img decoding=\"async\" src=\"https:\/\/skift.com\/wp-content\/uploads\/2024\/09\/C10C4379-1024x683.jpg\" \/><\/p>\n<div>\n<h2>Skift Take<\/h2>\n<p class=\"take-copy\">The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. <\/p>\n<p class=\"take-byline\">\n        Christiana  Sciaudone, Skift    <\/p>\n<\/div>\n<div>\n<p>The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey &amp; Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-super-growth\">Super Growth <\/h3>\n<p>Consumers are looking at the things that feel unique or special \u2014 the social media moments \u2014 and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.<\/p>\n<p>\u201cWith experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,\u201d Bashir said. \u201cSocial media has a big role today\u2026 there\u2019s a drive towards having some of these memorable moments that people care about. The spend is up.\u201d<\/p>\n<p>Experiences currently generate over $1 billion in revenue for the travel industry. And they\u2019re becoming more and more important when customers make decisions about travel.\u00a0\u00a0<\/p>\n<p>That has also meant an overwhelming amount of information to dig through. The number of Eiffel Tower tours has gone from 250 in 2019 to 750 currently, Gopalkrishnan said. \u201cHow do you navigate through that?\u201d\u00a0<\/p>\n<p>TUI offers retail advisors who help customers make their travel decisions. \u201cOver the last five years, we\u2019ve seen a big shift in terms of people coming into these stores and saying, hey, I want to go to a particular destination because I want to do something there,\u201d Gopalkrishnan said.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-thematic-travel\">Thematic Travel<\/h3>\n<p>Taylor Swift has undoubtedly moved economies with her Eras tour. That kind of thematic travel \u2014 for big concerts or sporting events \u2014 is adding to sales, with the average person traveling for a major sporting event or concert spending over $1,000 on hotels, dining, and airlines.\u00a0<\/p>\n<p>But \u201cit\u2019s quite difficult to live off of that,\u201d Gopalkrishnan said. The events aren\u2019t necessarily duplicated and they have a limited life span. Case in point: the Eras tour ends in December. They are also different from regular travel in that usually you\u2019ll book the concert or sporting event first, then airline and hotel later.\u00a0<\/p>\n<p>With non-thematic experiences, those are often booked within the last seven days before travel or even on-site with the hotel playing a key role.\u00a0<\/p>\n<p>Still, it\u2019s an opportunity for airlines and hotels to offer experiences while customers are in the booking process, but they don\u2019t necessarily have the information they need to do so.\u00a0<\/p>\n<p>\u201cIt\u2019s maybe not only a value piece, it\u2019s that they want to be part of that customer experience,\u201d Gopalkrishnan said. \u201cThe main reason they want to be part of the experiences conversation is because those are the memories you take back as travelers.\u201d\u00a0<\/p>\n<p>In fact, an analysis of Nordic holiday packages found that those with experiences included had between 15 and 20 points NPS score above those without.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-experiences\">Scaling Experiences<\/h3>\n<p>Experiences as an industry is fragmented and dominated by millions of small operators around the world, who aren\u2019t necessarily interested in scaling.<\/p>\n<p>Spending is up 65% on experiences from before the pandemic, with younger travelers willing to splurge, Bashir said. There\u2019s a lag, however, with the booking of flights and hotels happening 30 to 60 days in advance, whereas experiences tend to be a last-minute decision. There\u2019s a disconnect but also an opportunity, Gopalkrishnan said.\u00a0\u00a0<\/p>\n<p>\u201cFor the classic travel operators, for airlines and hotels, this is an area of particular value because it\u2019s now much more part of the overall booking choice,\u201d Seeley said. The question is how to tie it all together. \u201cWhat role can they play out experiences or adjust them in the moment of the trip? It\u2019s still very much a sort of offline part of the travel journey.\u201d<\/p>\n<p>Artificial intelligence can help accelerate opportunities with marketplaces able to do more as the technology evolves, Bashir said. Only half of experiences bookings happen online, in part because there are so many small companies involved.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cTechnology and AI can help the customer navigate something that\u2019s much more sort of subjective,\u201d Seeley said. \u201c The opportunity, through platforms and intermediaries to provide some level of curation and personalizing and tailoring, I think that\u2019s got disproportionate value here.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n<p> like this &#8220;This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info&#8221; and &#8220;#&#8221; put in its place bullet point, and romove name of the web site or his links we are take a <img decoding=\"async\" src=\"https:\/\/skift.com\/wp-content\/uploads\/2024\/09\/C10C4379-1024x683.jpg\" \/><\/p>\n<div>\n<h2>Skift Take<\/h2>\n<p class=\"take-copy\">The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. <\/p>\n<p class=\"take-byline\">\n        Christiana  Sciaudone, Skift    <\/p>\n<\/div>\n<div>\n<p>The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in New York Wednesday: Ruzwana Bashir, founder and CEO of Peek; Jules Seeley, senior partner at McKinsey &amp; Company; and Nishank Gopalkrishnan, chief commercial officer of TUI Musement.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-super-growth\">Super Growth <\/h3>\n<p>Consumers are looking at the things that feel unique or special \u2014 the social media moments \u2014 and that is an opportunity for entrepreneurs, hotels, airlines to tap into, Bashir said.<\/p>\n<p>\u201cWith experiences and people traveling, I think we have seen in the last decade a big change in how people are looking for experiences,\u201d Bashir said. \u201cSocial media has a big role today\u2026 there\u2019s a drive towards having some of these memorable moments that people care about. The spend is up.\u201d<\/p>\n<p>Experiences currently generate over $1 billion in revenue for the travel industry. And they\u2019re becoming more and more important when customers make decisions about travel.\u00a0\u00a0<\/p>\n<p>That has also meant an overwhelming amount of information to dig through. The number of Eiffel Tower tours has gone from 250 in 2019 to 750 currently, Gopalkrishnan said. \u201cHow do you navigate through that?\u201d\u00a0<\/p>\n<p>TUI offers retail advisors who help customers make their travel decisions. \u201cOver the last five years, we\u2019ve seen a big shift in terms of people coming into these stores and saying, hey, I want to go to a particular destination because I want to do something there,\u201d Gopalkrishnan said.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-thematic-travel\">Thematic Travel<\/h3>\n<p>Taylor Swift has undoubtedly moved economies with her Eras tour. That kind of thematic travel \u2014 for big concerts or sporting events \u2014 is adding to sales, with the average person traveling for a major sporting event or concert spending over $1,000 on hotels, dining, and airlines.\u00a0<\/p>\n<p>But \u201cit\u2019s quite difficult to live off of that,\u201d Gopalkrishnan said. The events aren\u2019t necessarily duplicated and they have a limited life span. Case in point: the Eras tour ends in December. They are also different from regular travel in that usually you\u2019ll book the concert or sporting event first, then airline and hotel later.\u00a0<\/p>\n<p>With non-thematic experiences, those are often booked within the last seven days before travel or even on-site with the hotel playing a key role.\u00a0<\/p>\n<p>Still, it\u2019s an opportunity for airlines and hotels to offer experiences while customers are in the booking process, but they don\u2019t necessarily have the information they need to do so.\u00a0<\/p>\n<p>\u201cIt\u2019s maybe not only a value piece, it\u2019s that they want to be part of that customer experience,\u201d Gopalkrishnan said. \u201cThe main reason they want to be part of the experiences conversation is because those are the memories you take back as travelers.\u201d\u00a0<\/p>\n<p>In fact, an analysis of Nordic holiday packages found that those with experiences included had between 15 and 20 points NPS score above those without.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-experiences\">Scaling Experiences<\/h3>\n<p>Experiences as an industry is fragmented and dominated by millions of small operators around the world, who aren\u2019t necessarily interested in scaling.<\/p>\n<p>Spending is up 65% on experiences from before the pandemic, with younger travelers willing to splurge, Bashir said. There\u2019s a lag, however, with the booking of flights and hotels happening 30 to 60 days in advance, whereas experiences tend to be a last-minute decision. There\u2019s a disconnect but also an opportunity, Gopalkrishnan said.\u00a0\u00a0<\/p>\n<p>\u201cFor the classic travel operators, for airlines and hotels, this is an area of particular value because it\u2019s now much more part of the overall booking choice,\u201d Seeley said. The question is how to tie it all together. \u201cWhat role can they play out experiences or adjust them in the moment of the trip? It\u2019s still very much a sort of offline part of the travel journey.\u201d<\/p>\n<p>Artificial intelligence can help accelerate opportunities with marketplaces able to do more as the technology evolves, Bashir said. Only half of experiences bookings happen online, in part because there are so many small companies involved.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cTechnology and AI can help the customer navigate something that\u2019s much more sort of subjective,\u201d Seeley said. \u201c The opportunity, through platforms and intermediaries to provide some level of curation and personalizing and tailoring, I think that\u2019s got disproportionate value here.\u201d\u00a0\u00a0<\/p>\n<\/p><\/div>\n<p> from our new creation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skift Take The demand for experiences isn&#8217;t showing any sign of slowing down, but travel companies are still figuring out how to capture it. Christiana Sciaudone, Skift The desire to travel for experiences is expected to keep growing, but it\u2019s not without challenges. Leaders in providing travel experiences spoke at the Skift Global Forum in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[520],"tags":[548,234,58,550,551,134,227,549,538,32,526,547,351],"class_list":["post-3000","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotel","tag-difficulties","tag-experience","tag-growth","tag-hurdle","tag-industry","tag-opportunities","tag-remain","tag-seizing","tag-sgf2024","tag-significant","tag-skift-global-forum-2024","tag-taylor-swift","tag-travel"],"_links":{"self":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":1,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"predecessor-version":[{"id":3002,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3000\/revisions\/3002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media\/3001"}],"wp:attachment":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}