Skift Take
\n Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.<\/p>\n
Justin Dawes <\/p>\n
Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 and moved to Seattle after living in London and Paris for the past 23 years.\u00a0<\/p>\n
She kicked off the final day of the forum on Thursday, her first appearance as CEO at a travel industry conference, with a discussion about the future of Vrbo, loyalty, AI, and more.<\/p>\n
Rebuilding the Company<\/p>\n
Expedia Group recently completed a tech migration that brought together its three core brands \u2014 Expedia, Hotels.com and Vrbo \u2014 and their data onto one platform. That led to some decreases in business as the company was focused on the migration.<\/p>\n
\u201cDuring those migrations, brand Expedia, which was the least disrupted brand, has done really well. We grew room nights 20% in the second quarter, and it\u2019s benefited from all of our innovations. But Hotels.com and Vrbo, where we migrated the front end \u2014 in some cases, they took a step back. And so what we\u2019re really focused on with the team is, how do we build back the things that maybe we\u2019ve taken a step back on. And really get clear on, what is it going to take to get those businesses in a really healthy spot and growing well.\u201d<\/p>\n
Getting More Vrbo Customers<\/p>\n
Expedia Group\u2019s tech migration has meant that brands can more easily share inventory. Vrbo recently added some apartments that had been listed on brand Expedia, and Expedia added homes that are listed on Vrbo. <\/p>\n
Apartments aren\u2019t full homes, which Vrbo has been known for, but the basic offer of the brand is staying the same \u2014 Vrbo rentals will never include an on-premises host.\u00a0<\/p>\n
The inventory expansion is among the changes Vrbo is making to add more customers after it pulled back marketing during its tech migration.<\/p>\n
The company has also been adding comparison shopping features and rebuilding its group trip planning feature, among other changes.<\/p>\n
\u201cThere\u2019s a lot of work on the product, there\u2019s work in the marketing, but also we\u2019re going into new channels. We feel very strongly about the future of Vrbo.\u201d\u00a0<\/p>\n
Building the One Key Loyalty Program<\/p>\n
Expedia Group last year folded multiple loyalty programs for Expedia, Hotels.com and Orbitz brands into a single loyalty plan called One Key.\u00a0<\/p>\n
The point of the program is to earn and spend points across the three big brands: Expedia, Vrbo and Hotels.com. It\u2019s working well in some cases, she said: 30% of the people who shopped at Vrbo after earning points on Expedia were new customers to Vrbo, for example.<\/p>\n
Not all regions have all three brands, however, so the company is deciding how to move forward. The company paused the rollout of the loyalty program after the U.S. and the UK.\u00a0<\/p>\n
\u201cWe\u2019re taking our time to figure it out.\u201d<\/p>\n
\u201cOutside of the U.S. and the UK, travelers are still benefiting from our \u2026 silver and gold member deals, even if we haven\u2019t rolled out One Key across the world. It\u2019s great for our hotel partners because they\u2019re getting access to incremental demand.\u201d\u00a0<\/p>\n
AI Trip Planning\u00a0<\/p>\n
Expedia earlier this year released Romie, a generative AI-powered tool that the company called a travel agent, concierge, and personal assistant.<\/p>\n
That\u2019s one of several experiments with generative AI tools that Expedia has been piloting. Others include AI to summarize reviews and to help streamline call center operations.\u00a0<\/p>\n
\u201cTo the question of when and how is it going to completely change the way people travel, it\u2019s going to take time.\u201d<\/p>\n
\u201cUntil the AI search can be good enough to really respond to what people need, it\u2019s not going to make a massive shift in the way people are shopping.\u201d<\/p>\n
\t\t\t\t\t\t Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from
\n Skift Take
\n Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.<\/p>\n
Justin Dawes <\/p>\n
Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 and moved to Seattle after living in London and Paris for the past 23 years.\u00a0<\/p>\n
She kicked off the final day of the forum on Thursday, her first appearance as CEO at a travel industry conference, with a discussion about the future of Vrbo, loyalty, AI, and more.<\/p>\n
Rebuilding the Company<\/p>\n
Expedia Group recently completed a tech migration that brought together its three core brands \u2014 Expedia, Hotels.com and Vrbo \u2014 and their data onto one platform. That led to some decreases in business as the company was focused on the migration.<\/p>\n
\u201cDuring those migrations, brand Expedia, which was the least disrupted brand, has done really well. We grew room nights 20% in the second quarter, and it\u2019s benefited from all of our innovations. But Hotels.com and Vrbo, where we migrated the front end \u2014 in some cases, they took a step back. And so what we\u2019re really focused on with the team is, how do we build back the things that maybe we\u2019ve taken a step back on. And really get clear on, what is it going to take to get those businesses in a really healthy spot and growing well.\u201d<\/p>\n
Getting More Vrbo Customers<\/p>\n
Expedia Group\u2019s tech migration has meant that brands can more easily share inventory. Vrbo recently added some apartments that had been listed on brand Expedia, and Expedia added homes that are listed on Vrbo. <\/p>\n
Apartments aren\u2019t full homes, which Vrbo has been known for, but the basic offer of the brand is staying the same \u2014 Vrbo rentals will never include an on-premises host.\u00a0<\/p>\n
The inventory expansion is among the changes Vrbo is making to add more customers after it pulled back marketing during its tech migration.<\/p>\n
The company has also been adding comparison shopping features and rebuilding its group trip planning feature, among other changes.<\/p>\n
\u201cThere\u2019s a lot of work on the product, there\u2019s work in the marketing, but also we\u2019re going into new channels. We feel very strongly about the future of Vrbo.\u201d\u00a0<\/p>\n
Building the One Key Loyalty Program<\/p>\n
Expedia Group last year folded multiple loyalty programs for Expedia, Hotels.com and Orbitz brands into a single loyalty plan called One Key.\u00a0<\/p>\n
The point of the program is to earn and spend points across the three big brands: Expedia, Vrbo and Hotels.com. It\u2019s working well in some cases, she said: 30% of the people who shopped at Vrbo after earning points on Expedia were new customers to Vrbo, for example.<\/p>\n
Not all regions have all three brands, however, so the company is deciding how to move forward. The company paused the rollout of the loyalty program after the U.S. and the UK.\u00a0<\/p>\n
\u201cWe\u2019re taking our time to figure it out.\u201d<\/p>\n
\u201cOutside of the U.S. and the UK, travelers are still benefiting from our \u2026 silver and gold member deals, even if we haven\u2019t rolled out One Key across the world. It\u2019s great for our hotel partners because they\u2019re getting access to incremental demand.\u201d\u00a0<\/p>\n
AI Trip Planning\u00a0<\/p>\n
Expedia earlier this year released Romie, a generative AI-powered tool that the company called a travel agent, concierge, and personal assistant.<\/p>\n
That\u2019s one of several experiments with generative AI tools that Expedia has been piloting. Others include AI to summarize reviews and to help streamline call center operations.\u00a0<\/p>\n
\u201cTo the question of when and how is it going to completely change the way people travel, it\u2019s going to take time.\u201d<\/p>\n
\u201cUntil the AI search can be good enough to really respond to what people need, it\u2019s not going to make a massive shift in the way people are shopping.\u201d<\/p>\n
\t\t\t\t\t\tand romove all linke insert in
\n Skift Take
\n Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.<\/p>\n
Justin Dawes <\/p>\n
Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 and moved to Seattle after living in London and Paris for the past 23 years.\u00a0<\/p>\n
She kicked off the final day of the forum on Thursday, her first appearance as CEO at a travel industry conference, with a discussion about the future of Vrbo, loyalty, AI, and more.<\/p>\n
Rebuilding the Company<\/p>\n
Expedia Group recently completed a tech migration that brought together its three core brands \u2014 Expedia, Hotels.com and Vrbo \u2014 and their data onto one platform. That led to some decreases in business as the company was focused on the migration.<\/p>\n
\u201cDuring those migrations, brand Expedia, which was the least disrupted brand, has done really well. We grew room nights 20% in the second quarter, and it\u2019s benefited from all of our innovations. But Hotels.com and Vrbo, where we migrated the front end \u2014 in some cases, they took a step back. And so what we\u2019re really focused on with the team is, how do we build back the things that maybe we\u2019ve taken a step back on. And really get clear on, what is it going to take to get those businesses in a really healthy spot and growing well.\u201d<\/p>\n
Getting More Vrbo Customers<\/p>\n
Expedia Group\u2019s tech migration has meant that brands can more easily share inventory. Vrbo recently added some apartments that had been listed on brand Expedia, and Expedia added homes that are listed on Vrbo. <\/p>\n
Apartments aren\u2019t full homes, which Vrbo has been known for, but the basic offer of the brand is staying the same \u2014 Vrbo rentals will never include an on-premises host.\u00a0<\/p>\n
The inventory expansion is among the changes Vrbo is making to add more customers after it pulled back marketing during its tech migration.<\/p>\n
The company has also been adding comparison shopping features and rebuilding its group trip planning feature, among other changes.<\/p>\n
\u201cThere\u2019s a lot of work on the product, there\u2019s work in the marketing, but also we\u2019re going into new channels. We feel very strongly about the future of Vrbo.\u201d\u00a0<\/p>\n
Building the One Key Loyalty Program<\/p>\n
Expedia Group last year folded multiple loyalty programs for Expedia, Hotels.com and Orbitz brands into a single loyalty plan called One Key.\u00a0<\/p>\n
The point of the program is to earn and spend points across the three big brands: Expedia, Vrbo and Hotels.com. It\u2019s working well in some cases, she said: 30% of the people who shopped at Vrbo after earning points on Expedia were new customers to Vrbo, for example.<\/p>\n
Not all regions have all three brands, however, so the company is deciding how to move forward. The company paused the rollout of the loyalty program after the U.S. and the UK.\u00a0<\/p>\n
\u201cWe\u2019re taking our time to figure it out.\u201d<\/p>\n
\u201cOutside of the U.S. and the UK, travelers are still benefiting from our \u2026 silver and gold member deals, even if we haven\u2019t rolled out One Key across the world. It\u2019s great for our hotel partners because they\u2019re getting access to incremental demand.\u201d\u00a0<\/p>\n
AI Trip Planning\u00a0<\/p>\n
Expedia earlier this year released Romie, a generative AI-powered tool that the company called a travel agent, concierge, and personal assistant.<\/p>\n
That\u2019s one of several experiments with generative AI tools that Expedia has been piloting. Others include AI to summarize reviews and to help streamline call center operations.\u00a0<\/p>\n
\u201cTo the question of when and how is it going to completely change the way people travel, it\u2019s going to take time.\u201d<\/p>\n
\u201cUntil the AI search can be good enough to really respond to what people need, it\u2019s not going to make a massive shift in the way people are shopping.\u201d<\/p>\n
\t\t\t\t\t\tand and remove all affiliate disclosure phrases on
\n Skift Take
\n Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.<\/p>\n
Justin Dawes <\/p>\n
Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 and moved to Seattle after living in London and Paris for the past 23 years.\u00a0<\/p>\n
She kicked off the final day of the forum on Thursday, her first appearance as CEO at a travel industry conference, with a discussion about the future of Vrbo, loyalty, AI, and more.<\/p>\n
Rebuilding the Company<\/p>\n
Expedia Group recently completed a tech migration that brought together its three core brands \u2014 Expedia, Hotels.com and Vrbo \u2014 and their data onto one platform. That led to some decreases in business as the company was focused on the migration.<\/p>\n
\u201cDuring those migrations, brand Expedia, which was the least disrupted brand, has done really well. We grew room nights 20% in the second quarter, and it\u2019s benefited from all of our innovations. But Hotels.com and Vrbo, where we migrated the front end \u2014 in some cases, they took a step back. And so what we\u2019re really focused on with the team is, how do we build back the things that maybe we\u2019ve taken a step back on. And really get clear on, what is it going to take to get those businesses in a really healthy spot and growing well.\u201d<\/p>\n
Getting More Vrbo Customers<\/p>\n
Expedia Group\u2019s tech migration has meant that brands can more easily share inventory. Vrbo recently added some apartments that had been listed on brand Expedia, and Expedia added homes that are listed on Vrbo. <\/p>\n
Apartments aren\u2019t full homes, which Vrbo has been known for, but the basic offer of the brand is staying the same \u2014 Vrbo rentals will never include an on-premises host.\u00a0<\/p>\n
The inventory expansion is among the changes Vrbo is making to add more customers after it pulled back marketing during its tech migration.<\/p>\n
The company has also been adding comparison shopping features and rebuilding its group trip planning feature, among other changes.<\/p>\n
\u201cThere\u2019s a lot of work on the product, there\u2019s work in the marketing, but also we\u2019re going into new channels. We feel very strongly about the future of Vrbo.\u201d\u00a0<\/p>\n
Building the One Key Loyalty Program<\/p>\n
Expedia Group last year folded multiple loyalty programs for Expedia, Hotels.com and Orbitz brands into a single loyalty plan called One Key.\u00a0<\/p>\n
The point of the program is to earn and spend points across the three big brands: Expedia, Vrbo and Hotels.com. It\u2019s working well in some cases, she said: 30% of the people who shopped at Vrbo after earning points on Expedia were new customers to Vrbo, for example.<\/p>\n
Not all regions have all three brands, however, so the company is deciding how to move forward. The company paused the rollout of the loyalty program after the U.S. and the UK.\u00a0<\/p>\n
\u201cWe\u2019re taking our time to figure it out.\u201d<\/p>\n
\u201cOutside of the U.S. and the UK, travelers are still benefiting from our \u2026 silver and gold member deals, even if we haven\u2019t rolled out One Key across the world. It\u2019s great for our hotel partners because they\u2019re getting access to incremental demand.\u201d\u00a0<\/p>\n
AI Trip Planning\u00a0<\/p>\n
Expedia earlier this year released Romie, a generative AI-powered tool that the company called a travel agent, concierge, and personal assistant.<\/p>\n
That\u2019s one of several experiments with generative AI tools that Expedia has been piloting. Others include AI to summarize reviews and to help streamline call center operations.\u00a0<\/p>\n
\u201cTo the question of when and how is it going to completely change the way people travel, it\u2019s going to take time.\u201d<\/p>\n
\u201cUntil the AI search can be good enough to really respond to what people need, it\u2019s not going to make a massive shift in the way people are shopping.\u201d<\/p>\n
\t\t\t\t\t\t like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a
\n Skift Take
\n Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.<\/p>\n
Justin Dawes <\/p>\n
Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 and moved to Seattle after living in London and Paris for the past 23 years.\u00a0<\/p>\n
She kicked off the final day of the forum on Thursday, her first appearance as CEO at a travel industry conference, with a discussion about the future of Vrbo, loyalty, AI, and more.<\/p>\n
Rebuilding the Company<\/p>\n
Expedia Group recently completed a tech migration that brought together its three core brands \u2014 Expedia, Hotels.com and Vrbo \u2014 and their data onto one platform. That led to some decreases in business as the company was focused on the migration.<\/p>\n
\u201cDuring those migrations, brand Expedia, which was the least disrupted brand, has done really well. We grew room nights 20% in the second quarter, and it\u2019s benefited from all of our innovations. But Hotels.com and Vrbo, where we migrated the front end \u2014 in some cases, they took a step back. And so what we\u2019re really focused on with the team is, how do we build back the things that maybe we\u2019ve taken a step back on. And really get clear on, what is it going to take to get those businesses in a really healthy spot and growing well.\u201d<\/p>\n
Getting More Vrbo Customers<\/p>\n
Expedia Group\u2019s tech migration has meant that brands can more easily share inventory. Vrbo recently added some apartments that had been listed on brand Expedia, and Expedia added homes that are listed on Vrbo. <\/p>\n
Apartments aren\u2019t full homes, which Vrbo has been known for, but the basic offer of the brand is staying the same \u2014 Vrbo rentals will never include an on-premises host.\u00a0<\/p>\n
The inventory expansion is among the changes Vrbo is making to add more customers after it pulled back marketing during its tech migration.<\/p>\n
The company has also been adding comparison shopping features and rebuilding its group trip planning feature, among other changes.<\/p>\n
\u201cThere\u2019s a lot of work on the product, there\u2019s work in the marketing, but also we\u2019re going into new channels. We feel very strongly about the future of Vrbo.\u201d\u00a0<\/p>\n
Building the One Key Loyalty Program<\/p>\n
Expedia Group last year folded multiple loyalty programs for Expedia, Hotels.com and Orbitz brands into a single loyalty plan called One Key.\u00a0<\/p>\n
The point of the program is to earn and spend points across the three big brands: Expedia, Vrbo and Hotels.com. It\u2019s working well in some cases, she said: 30% of the people who shopped at Vrbo after earning points on Expedia were new customers to Vrbo, for example.<\/p>\n
Not all regions have all three brands, however, so the company is deciding how to move forward. The company paused the rollout of the loyalty program after the U.S. and the UK.\u00a0<\/p>\n
\u201cWe\u2019re taking our time to figure it out.\u201d<\/p>\n
\u201cOutside of the U.S. and the UK, travelers are still benefiting from our \u2026 silver and gold member deals, even if we haven\u2019t rolled out One Key across the world. It\u2019s great for our hotel partners because they\u2019re getting access to incremental demand.\u201d\u00a0<\/p>\n
AI Trip Planning\u00a0<\/p>\n
Expedia earlier this year released Romie, a generative AI-powered tool that the company called a travel agent, concierge, and personal assistant.<\/p>\n
That\u2019s one of several experiments with generative AI tools that Expedia has been piloting. Others include AI to summarize reviews and to help streamline call center operations.\u00a0<\/p>\n
\u201cTo the question of when and how is it going to completely change the way people travel, it\u2019s going to take time.\u201d<\/p>\n
\u201cUntil the AI search can be good enough to really respond to what people need, it\u2019s not going to make a massive shift in the way people are shopping.\u201d<\/p>\n
\t\t\t\t\t\t from our new creation, and don’t publish clone new content more than just one time<\/p>\n","protected":false},"excerpt":{"rendered":"
Skift Take Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more. Justin Dawes Ariane Gorin was on the Skift Global Forum stage for the first time since becoming CEO of Expedia Group. Gorin took the role on May 13 […]<\/p>\n","protected":false},"author":2,"featured_media":3055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[520],"tags":[606,674,676,680,607,681,159,668,234,669,677,670,608,538,671,678,672,675,679,673],"class_list":["post-3054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotel","tag-artificial-intelligence","tag-creating","tag-customer","tag-drive","tag-dwell","tag-engagement","tag-enhance","tag-expedia","tag-experience","tag-hotels-com","tag-loyalty","tag-one-key","tag-online-travel-newsletter","tag-sgf2024","tag-short-term-rentals","tag-solutions","tag-the-prompt","tag-tools","tag-user","tag-vrbo"],"_links":{"self":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/comments?post=3054"}],"version-history":[{"count":1,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3054\/revisions"}],"predecessor-version":[{"id":3056,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/3054\/revisions\/3056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media\/3055"}],"wp:attachment":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media?parent=3054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/categories?post=3054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/tags?post=3054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}