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\u200e<\/p>\n
KUWAIT CITY, Apr 23: Zain Group, a leading provider of innovative ICT and digital \u200elifestyle communication services operating in eight markets \u200eacross the Middle East and Africa, released its 14th annual \u200esustainability report, entitled: \u2018The New Paradigm Shift,\u2019 \u200ereflecting the company\u2019s dedication to responsible business \u200epractices. Zain remains one of the most transparent and \u200eaccountable corporate entities in the entire Middle East and \u200eNorth Africa region with respect to the publication of its \u200esustainability programs and their outcomes.\u200e<\/p>\n
As in previous years, the report reflects Zain\u2019s commitment to \u200emeaningful connectivity that leads to equitable systemic \u200echange and empowers the communities that Zain proudly serves, \u200ewhich is at the center of Zain\u2019s Corporate Sustainability \u200estrategy on development and economic empowerment. \u200e<\/p>\n
\u200e\u2018The New Paradigm Shift\u2019 highlights the numerous \u200esustainability programs and their outcomes implemented under \u200ethe four pillars of Zain\u2019s corporate sustainability strategy \u2013 \u200enamely \u2018Climate Change; Operating Responsibly; Inclusion; and \u200eGeneration Youth\u2019; that embrace and emphasize the material \u200eimportance to the company of addressing issues related to \u200epreserving the planet and safeguarding it for future \u200egenerations; access to connectivity and reducing the digital \u200eliteracy gap; displacement; as well as employee development \u200eand social well-being, given the rise in geo-political and \u200eeconomic issues regionally.\u200e<\/p>\n
Commenting on the publication, Zain Group Chief Sustainability \u200eOfficer, Jennifer Sulieman said, \u201cWe are in an era of \u200etechnological innovation that allows us to develop and \u200eintroduce initiatives that are the most impactful they have \u200eever been. Zain takes responsibility as a regional pioneer in \u200ebringing the latest technologiesthat drive positive societal \u200edevelopment and meaningful connectivity across our footprint.\u201d\u200e<\/p>\n
Suleiman continued, \u201cWhat Zain does matters, and we continue \u200eto implement ESG principles, climate action, children rights, \u200edisplacement, connectivity, advancing digital transformation, \u200eliteracy, and stakeholder collaboration to build resilience, \u200eso that amid socio-economic challenges and regional conflicts, \u200eZain may remain a beacon of hope, delivering life-changing \u200esolutions for the benefit and upliftment of current and future \u200egenerations.\u201d\u200e<\/p>\n
Key highlights<\/p>\n
During 2024, the company\u2019s agenda continued to be driven by \u200eefforts to address socio-economic and environmental challenges \u200eacross its footprint. Zain cemented the four pillars of its \u200esustainability strategy through a comprehensive engagement \u200eprocess with various stakeholders. These included:\u200e<\/p>\n
Climate Change:Focused on decarbonizing the business and \u200etransition towards Net-Zero by 2050 by receiving official \u200eapproval from SBTi on its Net-Zero targets, Zain developed its \u200ewater management plan to the unique conditions of each country \u200eoperation. The plan detailed specific measures aimed at \u200eimproving water usage across all of Zain\u2019s markets that saw \u200ethe company achieve a 5.89% reduction of water consumption in \u200ecomparison to 2023.\u200e<\/p>\n
Furthermore, Zain continued in its commitment to CDP and \u200eprovided its Climate Change Action, demonstrating a commitment \u200eto biodiversity conservation and nature preservation as \u200eintegral components of its broader dedication to climate \u200eaction. For example, Zain Omantel International (ZOI) requires \u200eits partners to conduct thorough environmental impact \u200eassessments aligned with regulatory and international \u200estandards. \u200e<\/p>\n
Operate Responsibly: Embedding Environment, Social, and \u200eGovernance (ESG) principles across the entire value chain, the \u200ecompany further developed and scaled the supplier training \u200eprogram, launching its second training video highlighting the \u200eimportance of upholding human rights, promoting ethical labor \u200epractices, as well assetting up grievance mechanisms. Zain \u200etrained 185suppliers in 2024 in Zain\u2019s Supplier Code of \u200eConduct, human rights and anti-corruption. Additionally, Zain \u200econtinued its Supplier Self-Assessment questionnaire process \u200ewith604suppliers groupwide to validate their commitment and \u200ealignment to sustainability policies and ethical principles.\u200e<\/p>\n
In addition, the company continued to contribute to employment \u200eopportunities through Zain\u2019s distribution channel, in 2024 the \u200ecompany generated around114,000 jobs across its value chain.\u200e<\/p>\n
Inclusion:Aiming to reduce the digital inequality gap, the \u200efourth cycle of \u2018Women in Tech\u2019 program launched inKuwait, \u200eBahrain, Iraq, Jordan, Saudi Arabia and Sudanto better address \u200ethe needs of the target community through focus groups, \u200esurveys, and feedback sessions. A total of 485young women \u200ejoined the program across the Group, reflecting a 16% increase \u200efrom 2023.Similarly, to better serve customers from the \u200edisability segment, the company provided specialized bundles \u200efor this demographic in Bahrain, Jordan, Kuwait and Saudi \u200eArabia. \u200e<\/p>\n
Zain continued to place a high priority on enhancing the \u200eskills of its employees either by upskilling or reskilling its \u200eworkforce in line with the company\u2019s 4SIGHT digital \u200etransformation strategy. The Zain Inclusion, Diversity, & \u200eEquity University (IDEU) continued its collaboration with the \u200eprestigious IE University in Spain with the aim of extending \u200elearning opportunities to 2,000 Zain employees to participate \u200ein an inclusive online Digital Transformation program, also \u200eoffering the possibility of attaining a master\u2019s degree. \u200e<\/p>\n
Generation Youth:Aimed at building resilience across \u200ecommunities by targeting 16 million children and youth, the \u200ecompany was recognized amongst 3,000 of the largest \u200ecorporations globallyon key children\u2019s rights categories, \u200ewhereby the company scored higher than the sector and industry \u200eaverages, tripling the ranking of many regional corporates. In \u200ethe benchmarking rankings, Zain scored 8.4\/10 overall against \u200ea sector average of 5.6\/10 and a regional average of 2.8\/10. \u200eThe average of all companies benchmarked was 4.3\/10.\u200e<\/p>\n
As an advocate for children’s rights and in alignment with the \u200eUN\u2019s Sustainable Development Goal 16.2, which aims to end all \u200eforms of violence against children by 2030, Zain continued to \u200esupport the cause by introducing a powerful campaign in \u200eresponse to the rising global violence that is impacting \u200echildren disproportionately. This initiative followed the \u200eescalating crises and conflicts worldwide, where children are \u200ebearing the brunt of severe hardships and violence, affecting \u200etheir physical and mental well-being.The campaign, titled \u200e\u200e#EveryChildHasRights, was designed to highlight the critical \u200ethreats faced by children in conflict-affected regions and \u200esupport for their protection. It included a compelling video \u200eunderscoring the urgent need to safeguard children\u2019s rights, \u200eengaging audiences in meaningful and emotional dialog. Through \u200ethis campaign, Zain aimed to create a global call to action \u200eand foster a deeper understanding of the pressing issues at \u200ehand. The campaign successfully garnered 16.5 million \u200eimpressions across Zain’s footprint during 2024, amplifying \u200eits message and driving significant awareness on this crucial \u200eissue.\u200e<\/p>\n
Also in 2024, Zain launched a two-phase campaign on excessive \u200escreen timefocusing onboth children and parents, reaching 43.9 \u200emillion impressions and prompting 82% of viewers to set screen \u200etime boundaries. Polls undertaken of the successful campaign \u200eindicated a 100% increased awareness on managing screen use.\u200e<\/p>\n
Moreover, Zain continued its partnership with Child Helpline \u200eInternational (CHI), advancing its three-year MoU to support \u200eand improve the effectiveness of child helplines across Zain\u2019s \u200efootprint. This collaboration strengthens engagement between \u200ehelplines and key child protection stakeholders, including \u200egovernments and regulators, while advancing platform \u200etechnologies and expanding services to instant messaging and \u200esocial media.\u200e<\/p>\n
Towards the end of 2024, Zain unveiled a new enhanced five-\u200eyear corporate strategy, \u20184WARD-Progress with Purpose\u2019. The \u200enew program builds on the success of the 4SIGHT strategy and \u200eis focused on continuity, acceleration, collaboration and \u200einnovation, and is designed to foster value creation by \u200eaccelerating the company\u2019s evolution from a predominantly \u200emobile centric operator into a purpose driven and \u200esustainability focused technology entity. Zain looks to \u200emaximize its full potential as a customer-centric, future-\u200eproof, and impactful leading regional TechCo conglomerate, and \u200eits sustainability strategy will be adapted accordingly. \u200e<\/p>\n<\/p><\/div>\n
Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from contentand romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation, and don’t publish clone new content more than just one time<\/p>\n","protected":false},"excerpt":{"rendered":"
\u200e KUWAIT CITY, Apr 23: Zain Group, a leading provider of innovative ICT and digital \u200elifestyle communication services operating in eight markets \u200eacross the Middle East and Africa, released its 14th annual \u200esustainability report, entitled: \u2018The New Paradigm Shift,\u2019 \u200ereflecting the company\u2019s dedication to responsible business \u200epractices. Zain remains one of the most transparent and […]<\/p>\n","protected":false},"author":3,"featured_media":7878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[4635,940,65,3092,3096,3097,1182,234,3095,3093,1871,7258,3184,3088,2384,7208,3094,1533,3098,2582,4647,3163],"class_list":["post-7877","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-14th","tag-american","tag-annual","tag-characters","tag-content","tag-creation","tag-dont","tag-experience","tag-expert","tag-native","tag-new","tag-paradigm","tag-publishes","tag-rephrase","tag-report","tag-shift","tag-speaker","tag-sustainability","tag-talk","tag-the","tag-titled","tag-zain"],"_links":{"self":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/7877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/comments?post=7877"}],"version-history":[{"count":1,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/7877\/revisions"}],"predecessor-version":[{"id":7879,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/7877\/revisions\/7879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media\/7878"}],"wp:attachment":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media?parent=7877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/categories?post=7877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/tags?post=7877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}