<\/p>\n
This sponsored content was created in collaboration with a Skift partner.<\/em><\/p>\n In today\u2019s always-connected world, travelers expect their digital lives to continue uninterrupted \u2014 even at 35,000 feet. In fact, a recent survey<\/a> found that 75% of airline passengers say in-flight Wi-Fi availability influences their airline choice. As expectations for seamless connectivity rise, Viasat is stepping up to redefine what\u2019s possible in the sky.<\/p>\n Known for delivering high-performance satellite connectivity to airlines around the world, Viasat isn\u2019t limiting itself to a single orbit or satellite type. Instead, it\u2019s pioneering a multi-orbit future \u2014 one that blends the expansive reach and capacity of geostationary satellites (GEO) with the low-latency, real-time responsiveness of low Earth orbit (LEO) systems.<\/p>\n \u201cWe\u2019ve always believed that every passenger should be able to do in the air what they typically do at home \u2014 stream, work, message, stay connected,\u201d said Sandeep Moorthy, CTO of Viasat Commercial Services. \u201cThat vision is finally becoming reality at scale.\u201d<\/p>\n Once considered a luxury, in-flight Wi-Fi is now a baseline expectation \u2014 one that directly impacts loyalty, Net Promoter Scores, and competitive differentiation.\u00a0<\/p>\n \u201cWhether they want it or not, passengers feel the need to be connected,\u201d Moorthy said. \u201cWhether it\u2019s a message from a loved one, watching a live event, or catching up on a show during a ten-hour flight, that expectation is now embedded.\u201d<\/p>\n And it\u2019s global. While North America led the charge, Moorthy noted that \u201cmore and more of the global market is starting to adopt this need for always-on connectivity.\u201d<\/p>\n Delivering internet to aircraft flying 500 mph at 35,000 feet is no small feat. The complexity multiplies when considering the two types of satellite architectures:<\/p>\n Rather than picking one over the other, Viasat is taking a hybrid approach with its new in-flight connectivity solution, Viasat Amara. It partners with Telesat for a sustainable LEO network while continuing to build on its own GEO powerhouse along with other non-geostationary (NGSO) satellites. Viasat’s multi-orbit system combines the high capacity and flexibility of GEO with the augmented coverage of LEO, giving passengers the best of both worlds: fast connectivity even in high-demand areas and broad reach.<\/p>\n \u201cIt\u2019s about matching the right supply to the right demand, at the right time and place,\u201d Moorthy explained. \u201cConnectivity needs vary by region, flight path, and even time of day \u2014 demand is not uniform.\u201d<\/p>\n Viasat Amara orchestrates connectivity to meet these various needs. It uses machine learning to intelligently route traffic based on passenger activity, aircraft location, and available satellite resources.<\/p>\n \u201cFor streaming Netflix or watching a live event, GEO satellites are more economical and effective,\u201d Moorthy said. \u201cBut if someone\u2019s on a Zoom call, LEO can provide that extra edge in latency.\u201d\u00a0<\/p>\n Viasat\u2019s in-flight connectivity is not just about keeping passengers online. It\u2019s becoming a critical part of how airlines enhance customer experience and improve business performance. High-quality Wi-Fi unlocks new revenue opportunities through digital advertising, content partnerships, e-commerce, and loyalty program engagement.<\/p>\n Connectivity also plays a growing role in operational improvements, supporting real-time inventory tracking, fraud detection, and remote diagnostics to help crews and ground teams make better decisions.<\/p>\n Because Viasat manages the entire system, including satellites, ground stations, onboard equipment, and software, it offers a flexible and scalable solution that can be tailored to each airline’s needs.\u00a0<\/p>\n \u201cWe\u2019re line-fit on virtually every Boeing and Airbus model,\u201d Moorthy said. \u201cWhen a plane rolls off the factory floor, Viasat can be ready on day one. Then it\u2019s just about software and service configuration.\u201d<\/p>\n While many connectivity providers are racing toward LEO mega-constellations, Viasat has taken a more measured approach. By partnering with Telesat for a smaller LEO footprint and continuing to invest in its own high-capacity GEO satellites, the company sidesteps some of the regulatory and geopolitical limitations of LEO-only networks.<\/p>\n \u201cYou can\u2019t just beam service into countries like China, India, or Brazil without permission,\u201d Moorthy said. \u201cOur hybrid model gives us more flexibility to offer reliable service in restricted regions while managing cost and coverage effectively.\u201d<\/p>\n As connectivity enables new revenue streams, Viasat is working closely with airlines to unlock targeting opportunities that don\u2019t compromise passenger privacy. \u201cWe adhere strictly to global data protection standards like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act),\u201d Moorthy said.\u00a0<\/p>\n Instead of relying on personal identifiers, Viasat uses contextual information \u2014 such as flight details and integration with aircraft avionics \u2014 to deliver relevant advertising. This approach enables tailored content while protecting passenger privacy, setting Viasat apart from systems that don\u2019t connect directly with onboard environments.<\/p>\n While much of the industry\u2019s focus is on what\u2019s new, Viasat\u2019s roadmap also involves building responsibly, with sustainability and longevity in mind.<\/p>\n GEO satellites, for example, require fewer launches and have longer operational lives than LEO mega-constellations. \u201cFrom an environmental standpoint, our hybrid model is more sustainable,\u201d Moorthy said.<\/p>\n Viasat\u2019s upcoming ViaSat-3 constellation will significantly boost global capacity, while its next-generation Viasat Aera platform is set to transform the category. Unlike current systems that switch between satellites, Viasat Aera\u2019s electronically steered antenna enables simultaneous, multi-satellite connections.<\/p>\n \u201cWith Viasat Aera, we can talk to satellites A and B \u2014 or even C \u2014 at the same time,\u201d Moorthy explained. \u201cIt\u2019s not about switching. It\u2019s about combining signals to ensure the best experience at all times.\u201d\u00a0<\/p>\n This leap toward a more seamless, simultaneous connectivity standard positions Viasat to support not just today\u2019s streaming passengers, but also tomorrow\u2019s bandwidth-hungry applications.<\/p>\n Moorthy\u2019s message to airline leaders is clear: \u201cConnectivity is no longer optional. It\u2019s a utility \u2014 as essential to the brand experience as the seat or the inflight meal.\u201d<\/p>\n And with Viasat\u2019s flexible, future-ready platform, airlines don\u2019t have to choose between performance, cost, and customization.<\/p>\n \u201cOur systems are built to evolve with each airline\u2019s business model,\u201d Moorthy said. \u201cWhether you want to offer free connectivity to every passenger or monetize it in new ways, we give you the tools to own your space \u2014 now and into the next decade.\u201d<\/p>\n For more information about Viasat\u2019s commercial aviation solutions, <\/em><\/strong>click here<\/em><\/strong><\/a>. <\/em><\/strong><\/p>\n This content was created collaboratively by<\/em> <\/em><\/strong><\/a>Viasat<\/em><\/strong><\/a> and Skift\u2019s branded content studio, <\/em><\/strong>SkiftX<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n<\/p><\/div>\n Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from content and romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation, and don’t publish clone new content more than just one time<\/p>\n","protected":false},"excerpt":{"rendered":" This sponsored content was created in collaboration with a Skift partner. In today\u2019s always-connected world, travelers expect their digital lives to continue uninterrupted \u2014 even at 35,000 feet. In fact, a recent survey found that 75% of airline passengers say in-flight Wi-Fi availability influences their airline choice. As expectations for seamless connectivity rise, Viasat is […]<\/p>\n","protected":false},"author":2,"featured_media":8473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[187],"tags":[501,940,3092,2615,3096,3097,7872,1182,234,3095,7873,7874,7875,448,7876,3093,7877,7879,6863,3088,2979,4025,3038,7880,3094,3098,1313,7878,6092,851],"class_list":["post-8472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-airlines","tag-airlines","tag-american","tag-characters","tag-connectivity","tag-content","tag-creation","tag-customer-experience","tag-dont","tag-experience","tag-expert","tag-geostationary","tag-global-reach","tag-in-flight","tag-inflight","tag-low-earth-orbit","tag-native","tag-partner-content","tag-powering","tag-privacy","tag-rephrase","tag-skiftx-creative-studio","tag-skiftx-showcase-aviation","tag-skiftx-showcase-technology","tag-smarter","tag-speaker","tag-talk","tag-tech","tag-viasat","tag-wi-fi","tag-wifi"],"_links":{"self":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/comments?post=8472"}],"version-history":[{"count":1,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8472\/revisions"}],"predecessor-version":[{"id":8474,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8472\/revisions\/8474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media\/8473"}],"wp:attachment":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media?parent=8472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/categories?post=8472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/tags?post=8472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Connectivity Expectation Has Changed<\/strong><\/h2>\n
Understanding GEO and LEO Satellite Networks<\/strong><\/h2>\n
\n
The Advantages of a Multi-Orbit, Hybrid Approach <\/strong><\/h2>\n
The Business Case for Airlines<\/strong><\/h2>\n
Built for Global Reach and Flexibility\u00a0<\/strong><\/h2>\n
Targeting With Care in a Privacy-Centric World<\/strong><\/h2>\n
Looking Ahead: A Future-Ready, Responsible Vision<\/strong><\/h2>\n
A Call to Airline Decision Makers<\/strong><\/h2>\n