{"id":8638,"date":"2025-06-22T00:19:03","date_gmt":"2025-06-22T00:19:03","guid":{"rendered":"https:\/\/alfanouscar.com\/blog\/?p=8638"},"modified":"2025-06-22T00:19:03","modified_gmt":"2025-06-22T00:19:03","slug":"rephrase-the-same-emirati-artists-perform-in-showcase-at-londons-kensington-palace-in-a-different-way-no-more-than-118-characters-as-if-you-were-a-native-american-speaker-as-expert-on-conte","status":"publish","type":"post","link":"https:\/\/alfanouscar.com\/blog\/rephrase-the-same-emirati-artists-perform-in-showcase-at-londons-kensington-palace-in-a-different-way-no-more-than-118-characters-as-if-you-were-a-native-american-speaker-as-expert-on-conte\/","title":{"rendered":"Rephrase the same Emirati artists perform in showcase at London\u2019s Kensington Palace in a different way no more than 118 characters, as if you were a native American speaker as expert on content creation and dont talk about yourself or your experience"},"content":{"rendered":"
\n


\n\tRIYADH:\u00a0This month, Saudi artist Ahaad Alamoudi is turning up the heat at Basel Social Club \u2014 which runs until June 21 in the Swiss city \u2014 with her latest installation, \u201cThe Social Health Club.\u201d\u00a0<\/p>\n


\n\tFreshly conceived, but rooted in the artist\u2019s past works, the yellow-drenched installation offers a layered, sensory experience \u2014 and sharp cultural commentary \u2014 as well as a first for the artist: a live-performance element.\u00a0<\/p>\n


\n\tJeddah-based Alamoudi is known for creating immersive multimedia installations drawing from and exploring the complex dynamics of her evolving homeland. \u201cThe Social Health Club\u201d is built around pieces found in Jeddah\u2019s Haraj market in 2018 \u2014 a range of exercise equipment including a rowing machine.\u00a0\u00a0<\/p>\n


\n\t

\n\t\tAhaad Alamoudi. (Supplied)<\/figcaption>
\n<\/figure>\n


\n\t\u201cThese are pieces I collected from thrifting. I like the fact that no instructions came with the machines \u2014 I don\u2019t have their name or the source of where they came from or who made them. But they\u2019ve become part of the urban landscape that I\u2019ve been in. And I was trying to create fun within the space,\u201d Alamoudi told Arab News.\u00a0<\/p>\n


\n\tIn \u201cThe Social Health Club,\u201d the equipment, painted predominantly in vibrantly-saturated monochrome yellow, stands untouched, serving as symbols of a culture obsessed with self-optimization. At the core of the installation is a cameo from a yellow-painted iron previously featured in her 2020 video work \u201cMakwah Man.\u201d (Makwah means iron in Arabic.)\u00a0<\/p>\n


\n\t\"\"

\n\t\t\u00a0Part of Ahaad Alamoudi’s ‘The Social Health Club’ at Basel Social Club. (Supplied)<\/figcaption>
\n<\/figure>\n


\n\t\u201cA lot of my pieces stem from a narrative I create within a video. In \u2018Makwah Man,\u2019 this man wearing a yellow thobe is ironing a long piece of yellow fabric in the middle of the desert. And as he\u2019s ironing, he tells us how to live our lives. But in the process of him telling us how to live our lives, he also starts questioning his own in the process \u2014 understanding the role of power, understanding the pressure of change, adaptation,\u201d Alamoudi explained.\u00a0<\/p>\n


\n\t\u201cThe yellow exists within the video piece, but he\u2019s also wearing yellow thobe in the video piece. And (in this iteration at Art Basel) there\u2019s also a rack of yellow thobes twirling in the exhibition. For me, the yellow thobe is like a unifying symbol. I\u2019m trying to say that we\u2019re all experiencing this in different ways. So in the performance (for \u201cThe Social Health Club\u201d) a man (a local body builder) in a yellow thobe will be performing on these machines. He has no rule book. He doesn\u2019t know anything; he doesn\u2019t know how to \u2018properly\u2019 use the equipment. He\u2019s going to go into the space and do things with the machines.\u00a0<\/p>\n


\n\t\u201cThe performance will be recorded. But I think it\u2019s more like an activation,\u201d she continued. \u201cIt\u2019s not the piece itself. The piece itself exists as the machines.\u201d\u00a0<\/p>\n


\n\t\u201cThe Social Health Club\u201d was shaped through close collaboration with curator Amal Khalaf, who combed Jeddah\u2019s market with Alamoudi in search of \u201cmachines that were a little bit abnormal, like not your typical machines that people would directly know what it is in the gym,\u201d Alamoudi said.\u00a0\u00a0<\/p>\n


\n\t\u201cShe\u2019s quite incredible,\u201d she continued. \u201cAnd we really built the space together. Essentially, the main thing that I created was the video; everything else was built off of that. She really helped. She really looked at social change and how we navigate that. Our collaboration was perfect.\u201d\u00a0<\/p>\n


\n\tYellow dominates every inch of the piece\u2014deliberately and intensely.\u00a0<\/p>\n


\n\t\u201cI obsess over symbols within certain works I create. And with that also comes a color,\u201d Alamoudi said. \u201cI wanted to showcase something that was luxurious, colorful, almost like gold, but it\u2019s not gold. It\u2019s quite stark in its appearance.\u201d\u00a0<\/p>\n


\n\tYellow is both invitation and warning. \u201cI think that yellow is also quite deceptive. I like it as a color to get people excited to come closer and see what\u2019s happening, but at the same time question what it is \u2014 it\u2019s so aggressive that it becomes a bit uncomfortable.\u201d\u00a0<\/p>\n


\n\t\"\"

\n\t\t\u00a0A still from Alamoudi’s 2020 video work ‘Makwah Man,’ which is also part of ‘The Social Health Club’. (Supplied)<\/figcaption>
\n<\/figure>\n


\n\tThe viewer\u2019s interaction is critical to the piece\u2019s meaning.\u00a0<\/p>\n


\n\t\u201cI think the machines represent something and they carry something, but they really are activated by the people \u2014 what people are doing with them,\u201d Alamoudi said. \u201cAnd that\u2019s why I\u2019m encouraging a lot of viewers to engage with and use the pieces, or try to use them without any instruction. A lot of people entering into the space (might) fear even touching or engaging with them. Having the performer there activating the structures is going to add another layer to the piece itself.\u201d\u00a0<\/p>\n


\n\tShe hopes visitors feel free to explore, unburdened by expectations.\u00a0<\/p>\n


\n\t\u201cPeople are meant to use it any way that they want to use it. They can sit on it, stand on it, touch it \u2014 they can leave it alone,\u201d she concluded with a laugh.\u00a0<\/p>\n<\/p><\/div>\n

Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from content and romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation, and don’t publish clone new content more than just one time<\/p>\n","protected":false},"excerpt":{"rendered":"

RIYADH:\u00a0This month, Saudi artist Ahaad Alamoudi is turning up the heat at Basel Social Club \u2014 which runs until June 21 in the Swiss city \u2014 with her latest installation, \u201cThe Social Health Club.\u201d\u00a0 Freshly conceived, but rooted in the artist\u2019s past works, the yellow-drenched installation offers a layered, sensory experience \u2014 and […]<\/p>\n","protected":false},"author":5,"featured_media":8639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[16],"tags":[940,158,3092,3096,3097,1182,5382,234,3095,8007,7642,3093,6328,6454,3088,2470,3094,3098],"class_list":["post-8638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-american","tag-artists","tag-characters","tag-content","tag-creation","tag-dont","tag-emirati","tag-experience","tag-expert","tag-kensington","tag-londons","tag-native","tag-palace","tag-perform","tag-rephrase","tag-showcase","tag-speaker","tag-talk"],"_links":{"self":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/comments?post=8638"}],"version-history":[{"count":1,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8638\/revisions"}],"predecessor-version":[{"id":8640,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/posts\/8638\/revisions\/8640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media\/8639"}],"wp:attachment":[{"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/media?parent=8638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/categories?post=8638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alfanouscar.com\/blog\/wp-json\/wp\/v2\/tags?post=8638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}