The International Agricultural Show of Morocco (SIAM), now in its 17th edition, has become one of the most important dates on the calendar for anyone involved in farming, food production, or rural development.
Held every spring, SIAM brings together a massive mix of people; farmers, agricultural cooperatives, researchers, entrepreneurs, government officials, and curious visitors.
Each year, over 1500 exhibitors are expected, with dozens of countries represented. Spain was the guest of honor in 2024, while France is this year’s guest of honor along with international participation of differenr countries like China, Italy and Portugal.
SIAM isn’t just a marketplace or an exhibition. It’s a place where big ideas and everyday challenges meet. Each year, the event picks a theme to spark discussion on issues like sustainability, food security, and technology in farming.
These conversations happen through public talks, scientific conferences, and informal meetings between attendees.
The fair is divided into several themed zones, including a large area for local Products where hundreds of Moroccan cooperatives display and sell traditional goods like argan oil, olive oil, herbs, honey, and couscous.
Many of these cooperatives come from rural areas, and for some, SIAM is the best chance they have all year to reach a wide audience.
“This is my third time at the show, and I’ve seen improvements with each edition,” said Chaimae, president of the Aoulad Sassi cooperative from the Laayoune Sakia Lhamra region.
“We produce cosmetic products using local southern materials and herbs. Our products are 100% natural, made with medicinal herbs and oils,” Chaimae added.
The president of the cooperative added that they regularly look at new product developments at the show and introduce their own.
“Our products on display feature multilingual and appealing packaging as part of our aim to reach international markets,” Chaimae said.
Small business owners and cooperatives from all corners of Morocco are participating in the show, with a dedicated zone showcasing stands representing each of the Kingdom’s diverse regions.
This setup allows visitors to explore the unique products and innovations stemming from every part of the country.
One of the attendees told Hespress Eng that she visits SIAM every year and was particularly focused on the cooperatives this time.
“I like the cooperatives because I can buy products here that I don’t usually have access to and I like to think that I’m helping small businesses,” she explained.
She added that attending the event gives her the opportunity to purchase unique agricultural items not commonly found in local markets.
“It’s good to see the variety of products that local cooperatives offer,” she added. For her, SIAM provides an important platform for cooperatives to showcase their goods to a larger audience.
Visitors can explore different zones focused on specific themes, from livestock and crops to machinery and modern farming technologies. There’s even a dedicated digital hub showcasing the latest in agri-tech and smart solutions for sustainable farming.
The event is also a platform for serious discussions and decision-making. Through conferences, panels, and workshops, experts share knowledge on pressing issues like climate change, food security, and rural development.
At the same time, governments and companies use the show as a chance to sign new deals and build international partnerships.
But SIAM isn’t only about business. It celebrates the people behind agriculture. Each year, the show hosts competitions and awards to honor outstanding farmers, producers, and even agricultural journalists.
Visitors can also enjoy tastings of local products, traditional crafts, and cultural performances, making SIAM a vibrant, people-centered event that highlights the importance of agriculture in everyday life.
Competitions are also a key part of the event. Awards are given out to the best local products in categories like honey, olive oil, couscous, and more.
In 2024, over 1,200 products competed, with more than 400 medals handed out, including gold, silver, bronze, and a special innovation prize.
With over a million visitors expected again this year, SIAM shows just how important agriculture is to Morocco, not only as an economic sector, but as a way of life.
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