In the coming years, remote locations are expected to gain traction due to their offerings of celestial events, animal migrations, and unique natural experiences. Here are five strategic tips for destination marketers to leverage this burgeoning interest.
Many travelers are eager to witness eclipses, meteor showers, volcanic eruptions, and animal migrations. An expansive survey involving 25,000 travelers found that nearly 80% value the ability to stay in a location with optimal viewing opportunities for natural phenomena. The Northern Lights top the list of desired experiences, sought after by 61% of respondents, followed by geological wonders like volcanoes and geysers at 30%.
The recent Great North American Eclipse sparked a surge in interest, prompting millions to flock to cities within the eclipse’s path. Many short-term rentals in these areas saw full bookings leading up to the event.
Here are ways for destinations to capitalize on the growing fascination with natural occurrences:
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Promote Your Natural Attractions: Highlight unique natural events in your marketing. Locations like Norway and Iceland are prime viewing spots for the Northern Lights, which can differentiate them from competitors.
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Utilize Vertical Video: Platforms that favor authentic content, such as TikTok, can amplify your reach. Capturing and showcasing these natural wonders in engaging video formats can entice potential travelers.
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Embrace the Trend of Live Tourism: Position your destination as a must-visit for firsthand experiences. Natural phenomena, unlike static landmarks, are fleeting and dynamic, creating memorable encounters that are best experienced in person.
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Emphasize the Social Connection: Travelers increasingly seek opportunities to bond with others. Emphasizing shared experiences, like witnessing a spectacular natural event, can enhance personal connections, making trips more meaningful.
- Learn from Successful Destinations: Study what has worked for other locations that have successfully marketed their natural phenomena. For instance, Iceland’s strategic promotion of its stunning landscapes and seasonal events contributed to a significant tourism boom.
By employing these strategies, destinations can tap into the heightened interest in natural experiences and appeal to today’s travelers looking for memorable adventures.
For exploring the beauty of Morocco, seeking car rental at airports can provide the flexibility to discover its stunning landscapes and remarkable sites.
