Iberdrola is expanding its portfolio of investments in innovative and sustainable business models with its commitment to TRIBBU, Spain’s leading urban carpooling platform. Through its PERSEO programme, which has been supporting entrepreneurial projects with high growth potential and positive impact for nearly 20 years, the company has led the startup’s latest round of financing with one million euros.
With this decision, Iberdrola reaffirms its commitment to innovative and sustainable solutions that respond to social, business and industrial needs. In this case, it contributes to promoting more efficient, affordable and environmentally friendly mobility alternatives.
TRIBBU, formerly known as Hoop Carpool, seeks to expand the use of car sharing to new audiences. After focusing on companies and universities, it is now opening its application to individuals. The platform already has 55,000 registered users and has facilitated more than half a million trips. With Iberdrola‘s support, it plans to exceed 15 million trips by 2027, avoiding the emission of more than 60 million tonnes of CO2.
Iberdrola‘s entry as a strategic partner provides financial backing and strategic vision, which will enable TRIBBU to expand its positive environmental impact. Each shared journey generates certified energy savings, which are converted into financial incentives through the Energy Saving Certificates (CAE) system, endorsed by the Ministry for Ecological Transition and Demographic Challenge (MITECO).
Thus, in addition to fuel savings, drivers receive an average of €1 for each shared journey and passenger through the BBono Energético (Energy Voucher) offered by the platform.
Iberdrola, innovation and start-ups
In 2024, Iberdrola allocated €400 million to R&D&I, making it the private energy company that invests the most in R&D&I in the world, according to the European Commission. This effort seeks to promote electrification through digitalisation and automation in all businesses and processes, the development of new products and services, the implementation of disruptive technologies and innovation with startups, entrepreneurs and suppliers.
In 2008, it launched PERSEO, its international programme for collaboration with startups. Since then, it has supported more than 30 companies and created an ecosystem in which more than 300 start-ups and emerging companies participate each year.
Through PERSEO, Iberdrola promotes the development and implementation of new solutions that foster the improvement of the energy system through venture capital investments, strategic alliances, innovation calls and pilot tests that validate solutions and accelerate their integration.
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