Alaska Airlines is adding more premium seating to its fleet, betting that high-spend travelers will continue to drive most of the industry’s profits.
The carrier said Tuesday it is adding premium economy seats and business class suites to its Boeing 787s and select transcontinental routes operated on its 737 Max 10s.
After closing its merger with Hawaiian Airlines in 2024, Alaska has pushed forward with a strategy to become a full-service international carrier. Alaska is already flying several routes to Europe and Asia from its Seattle hub and launched international business class seats earlier this year.
Alaska chief financial officer and president Shane Tackett said Tuesday at a media event in Seattle that Alaska wanted to bring back customers who might fly with a legacy carrier.
“We saw this trend of people wanting to go international,” he said. “It was frustrating that we couldn’t then go and take them to the places they wan
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