Pickalbatros Expands into Morocco with New Hotel Acquisitions
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Pickalbatros, one of Egypt’s largest hotel chains, has made a significant move by acquiring four new hotels in Morocco this year.
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This expansion brings the hotel group’s total room count in Morocco to over 2,600, indicating a strong commitment to the region’s tourism sector.
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Kamel Abou Ali, the chairperson of Pickalbatros, confirmed the acquisitions but did not disclose the financial details.
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Among the newly acquired properties are:
- Club Sangho in Marrakech, featuring 349 rooms.
- Palmeraie Palace and Golf Hotel, also in Marrakech, offering 640 rooms.
- Palais des Roses in Agadir, which has 410 rooms.
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Some of these hotels are set for renovations before reopening, enhancing their appeal to future guests.
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With this expansion, Pickalbatros solidifies its presence as a key player in the Moroccan tourism landscape, having invested over USD 200 million in the country.
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The company now manages a total of seven hotels in Morocco and is looking for further investment opportunities, signaling a strong belief in the country as a promising destination for tourism investment.
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Beyond Morocco, Pickalbatros is working on new hotel projects in Egypt, aiming for a combined capacity of 4,000 rooms.
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The group’s portfolio now encompasses around 29 hotels across both countries, strategically located in major tourist destinations like Hurghada, Marsa Alam, and North Coast in Egypt, as well as Marrakech and Agadir in Morocco.
- The Moroccan tourism sector has performed impressively, generating approximately USD 6 billion in revenue within the first seven months of 2024, marking a 3.67% increase from the previous year. The Ministry of Tourism anticipates that the number of tourists will surpass 15 million by year-end.
