Morocco produced an estimated 80,000 tons of blueberries in the 2025/26 season, with exports reaching key markets in Europe, the Middle East, and North America. A steady rise from previous years, reflecting growing international demand and improved logistics, according to Frutta Group, East Fruit reported.
Although Morocco has grown blueberries for decades, large-scale commercial exports only picked up in the early 2010s.
Since then, the country has steadily expanded its footprint, making it a rising competitor in global blueberry trade.
Morocco’s market share in Europe and the Middle East has increased sharply, thanks to high-quality varieties and early-season availability.
The country now ranks among the top suppliers in certain markets, challenging traditional leaders such as Spain, the US, and Peru.
The United States and Peru continue to dominate the global blueberry trade, supplying the largest shares. Morocco, Chile, and Mexico are expanding steadily, capturing new niches through off-season availability and premium fruit quality.
Morocco’s peak blueberry season runs from March through June, strategically filling a gap after Peru’s exports taper off and before the main US harvest begins. During this window, Morocco competes primarily with Mexico and Chile, leveraging early harvests and advanced logistics to secure international buyers.
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