Real Madrid will open two new restaurants in Tangier and Casablanca before the end of 2025 as part of its international dining venture, “Uno By Real Madrid,” according to the Spanish media “El Confidencial”.
The initiative, launched in Mexico City in 2023, is the Spanish club’s effort to grow its brand beyond football. Franchise agreements have already been signed with local partners in Morocco.
Despite plans to launch 252 restaurants internationally by 2029, only three have opened so far, all in Mexico. Club executives have taken a cautious approach, reviewing contracts closely to protect Real Madrid’s image, which has slowed its expansion.
The upcoming Moroccan branches will offer a Madrid-inspired menu, including themed items like “Spicy 93” potatoes, named after Sergio Ramos’ famous Champions League goal.
Locations will include urban venues with match screenings available, as well as smaller outlets in residential or commercial areas.
The project is managed by “Iniciativa Santa Cruz”, owned by Spanish businessman Félix Sancho. According to PwC, the venture could generate up to EUR 762 million in revenue by 2029.
Morocco was chosen for its strategic location and strong fan base. After Morocco, new restaurants are planned in Argentina and Panama in 2026, with future expansions destined for Asia and the US.
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