Chinese car brands captured 11.3% of Morocco’s new car market in the first half of 2026, more than doubling their share from 4.8% a year earlier as they sold 13,148 vehicles across 21 brands, according to data from the Moroccan Association of Vehicle Importers (AIVAM).
Led by BYD, Chinese automakers continued expanding their presence as Morocco’s overall auto market posted solid growth. Total vehicle sales reached 131,748 units through the end of June, up 17.6% from the same period in 2025.
Passenger cars accounted for most of the market, with 116,802 registrations, or 88.7% of total sales, while light commercial vehicles totaled 14,946 units, up 17.5% year over year.
June alone saw 27,193 new vehicle sales, a 16.7% increase from the same month last year and an 18% rise from May.
Passenger car sales climbed 15.7% year over year in June to 24,649 units and were up 21.6% from the previous month. Light
commercial vehicle sales rose 27.9% from June 2025 but slipped 8.1% from May to 2,544 units.
Dacia remained Morocco’s best-selling passenger car brand during the first half of the year with more than 27,140 vehicles sold, giving it a 23.2% market share.
Renault followed with more than 20,715 sales and a 17.7% share, while Peugeot, Hyundai and Volkswagen completed the top five.
The first-half figures also showed strong growth in electric and hybrid vehicles. Registrations of electric and hybrid passenger cars jumped 97.1% from a year earlier to 19,611 units, raising their share of the passenger car market to 16.8%, compared with 10% at the end of June 2025.
Plug-in hybrid vehicles, which can be charged from an external power source and run partly on electricity, recorded the strongest growth, with sales rising about 2.7 times to 6,090 units.
Sales of mild hybrids climbed 88.2% to 3,451 units, while conventional hybrids increased 43.4% to 7,748 units. Fully electric vehicles also more than doubled, reaching 1,060 registrations by the end of June.
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