Neoenergia, a subsidiary of the Iberdrola Group in Brazil, has launched a new corporate brand campaign aimed at strengthening closeness and trust with its customers. The initiative forms part of the corporate communication platform “Mais por você” (“More for you”), a strategy that places the consumer at the centre of company decisions and reflects its social and operational commitment to the more than 17 million people it supplies across the country.
Trust and everyday presence as the narrative core
The campaign centres its message on mutual trust as a foundational pillar in the relationship between an energy company and society. Through an emotional storytelling approach, the narrative draws on the bond between a blind person and their guide dog to illustrate the vital role of electricity in everyday life and the company’s continuous support during key moments for families.
Through this analogy, the Iberdrola subsidiary highlights the importance of building solid relationships based on reliable, safe service tailored to user needs, underlining its long-term dedication to the development of local Brazilian communities.
You can read the full press release in the Neoenergia Media Room.
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