Chinese manufacturer “Shandong Yongsheng Rubber” has launched construction of a major tire manufacturing complex in Morocco’s Driouch province, positioning the site as the largest of its kind in Africa.
The project, led by the group’s Moroccan subsidiary “Goldensun Tire Morocco,” is located in the Betoya industrial acceleration zone near Nador’s West Med port. The company has announced an investment of about MAD 6.7 billion, with production largely aimed at export markets.
Officials and company representatives commemorated the start of construction at a ceremony attended by Minister Delegate for Investment Karim Zidane, Wali of the Oriental region Mhamed Atfaoui, Driouch Governor Abdesslam Frindou, Regional Council President Mohamed Bouarourou, and executives from the Chinese group. Officials described the project as a key addition to the region’s industrial base.
The complex will cover roughly 52 hectares and is expected to create about 1,737 direct jobs, in addition to temporary employment during construction and operational phases. Planned annual production capacity stands at nearly 18 million tires, according to details released by the project’s promoters.
Officials highlighted the site’s strategic location near the Nador West Med port overlooking the Mediterranean, citing direct access to European and African markets as a major advantage. They also said the project would support technology transfer, industrial research, and innovation through dedicated research and development units.
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