Morocco’s handicraft exports grew by 11% in 2025 to exceed MAD 1.23 billion, the State Secretariat for Handicrafts and the Social and Solidarity Economy said on Friday, Morocco’s Press Agency (MAP) reported.
The government body said the growth reflects the sector’s ability to maintain momentum despite global economic pressures, following a more moderate performance in 2024. Export activity strengthened across most months of the year, with sharp increases recorded in January, July, and November compared to the same periods in 2024.
Traditional clothing led export growth, posting a 75% increase in 2025. Its share of total handicraft exports rose to 17%, up from 11% a year earlier. Pottery and stone products ranked first, accounting for 36% of total exports after recording growth of more than 11%.
Moroccan carpets ranked second, contributing 18% of total export revenue, while jewelry products, despite a smaller overall share, recorded strong growth of 52%.
The United States stood out as Morocco’s leading destination, accounting for 49% of total handicraft exports after a growth rate of nearly 25%. France was second after its share fell to 11%, down from 14% in 2024. Exports to Türkiye increased sharply, rising 2.5 times annually, placing the country in third place with a 6% share.
Regionally, Marrakech retained its position as the leading export hub, followed by Casablanca. Fes posted the strongest performance, with exports rising 81% and its share increasing to 21%. Tangier also recorded growth of 24% in 2025.
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