On 18 November, the Palau de la Generalitat de Catalunya hosted the 24th edition of its National Commerce Awards ceremony, which recognised as Best Collective Initiative the RetailLab Mataró project, an innovative, informative and participatory approach promoted by the Mataró City Council to revitalise the city centre in economic, urban and mobility terms.
Conceived as a model for the transfer of knowledge and information, it was developed by Minsait, the Indra Group’s digital transformation company, in collaboration with Focalizza, a company specialising in the revitalisation of the urban fabric of the city – i.e. the morphological characteristics of a city – and the promotion of local commerce.
Minsait’s solutions for the retail sector are present in this collaborative space, where training sessions are also given so that people linked to local commerce, services and catering can test and analyse the viability of the enabled technologies, learn how to make use of them and be able to increase their competitive capacity through digitisation.
Minsait’s smart retail proposal can be adapted to the particularities of cities and their local commerce. For example, with digital signage and analytics systems in public thoroughfares to dynamise and connect different shopping areas or with the digitisation of the product catalogue which, thanks to the latest advances in big data analysis, makes it possible to improve knowledge of customers and their shopping habits in order to adapt the offer.
Positive impact on retailers and the general public
‘Our company has the experience and innovative capacity necessary to support local administrations in their training and awareness-raising plans in terms of digitalisation. The proposal aimed at the retail sector contributes to making the activity of local shops easier and better adapted to an increasingly digitised society, helping to strengthen the commercial fabric of cities and the great benefits it brings to urban centres, and to enable them to offer a service of greater value to the citizens who live there’, says Ana Orti, Minsait’s Director of Public Administrations in Catalonia.
Furthermore, Orti recalls, ‘technology can have a positive impact on urban spaces and employment, facilitating access to a transversal and integrated digital transformation process that guarantees adaptation to socio-economic changes, the viability and profitability of establishments in our cities and the creation of stable, quality jobs’.
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