Marriott and United are making a joint case that advertisers are leaving money on the table by failing to target travelers during their trips.
Their central claim: People enter a heightened state of willingness to spend when they’re on vacation.
Kinective Media by United Airlines is the carrier’s ad platform that reaches travelers through its app, airport lounges, and in-flight entertainment screens. It argues it can deliver desirable audiences to advertisers and says a quarter of United’s travelers have household income above $250,000 a year.
The platform has found early traction with tourism boards and business-to-business advertisers, according to Aaron Gallagher, managing director and head of sales at Kinective Media.
Content powered by Kinective Media by United Airlines on a seatback inflight entertainment system. Source: Skift.
A campaign for the Cayman Islands tourism board drove more than 9,000 bookings on United, which the airlin
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