Fam Foods, Kobe Beef Association partner to launch halal-certified beef in Saudi Arabia
RIYADH: The introduction of halal-certified Kobe beef to the Saudi market was marked by an exclusive evening at the residence of Morino Yasunari, the Japanese ambassador to Saudi Arabia.
The event was hosted by Fam Foods, the only authorized reseller in the Kingdom, in collaboration with the Kobe Beef Association and highlighted the deepening cultural and culinary partnership between Japan and Saudi Arabia.
Guests enjoyed a unique atmosphere that blended heritage and contemporary celebration. They were welcomed with traditional Saudi coffee, a gesture reflecting the nations’ shared value of hospitality, while the decor also combined their traditions.
They were also treated to a culinary journey featuring authentic Japanese techniques, including teppanyaki preparations demonstrating the artistry and meticulous craftsmanship behind Kobe beef. The renowned Kimono Butcher captivated the audience with a masterful demonstration of beef cutting, symbolizing the precision and dedication synonymous with Japanese culinary heritage.
Princess Muneera Al Rasheed, chairwoman of Fam Foods, said during her address: “This evening celebrates more than just the introduction of halal-certified Kobe beef; it embodies the rich culinary and cultural partnership between Japan and Saudi Arabia. At Fam Foods, we are committed to innovating while safekeeping tradition — together, we are transforming premium dining experiences in the Kingdom.”
Shinnosuke Murakami, president of the Sanda Meat Center Export Expansion Consortium which oversees the export of Kobe from Japan, said: “Kobe beef represents the pinnacle of Japanese wagyu beef, renowned worldwide for its exceptional flavor, rich aroma and unparalleled tenderness.
“We are deeply grateful to His Royal Highness Faisal bin Bandar bin Sultan Al Saud, Her Highness Princess Muneera Al Rasheed, and the Fam Foods team for their ongoing support in this partnership and providing us the opportunity to share this wonderful delicacy with the people of Saudi Arabia and the Arab world.”
Traditional performances also added depth to the evening, connecting attendees to the cultural roots of Japan, with the serene melodies of a koto performance and the elegance of a flute recital bringing the event to life.
As part of the event, Fam Foods announced the upcoming opening of Hocho, a premium Kobe and wagyu-based restaurant set to launch in Via Riyadh. The venture is set to redefine Japanese dining in Saudi Arabia, offering an elevated culinary experience that brings the artistry of Japanese beef to the forefront.
Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from content and romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and romove “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation, and don’t publish clone content more than just one time, and don’t publish clone picture on content more than just one time, And try at the end of the content to put a sentence not exceeding 200 characters with keywords about car rental in Morocco. I work in car rental in Morocco at airports. Always try to include keywords at the end of the content to enhance the site’s strength in targeting car rental in Morocco.