The King’s Ambassador to France Samira Sitail inaugurated on Wednesday the Moroccan pavilion at the Paris Fair (April 30 – May 11), France’s favorite shopping and festive event, where the Kingdom is guest of honor.
On this occasion, Sitail, accompanied by Director of the “House of the Craftsman” Tarik Sadik, Paris Fair Director Steven Abajol, as well as the respective presidents of the Chambers of Crafts of the regions of Dakhla-Oued Eddahab, Guelmim-Oued Noun and Laayoune-Sakia El Hamra, Sidati Chaggaf, Farji Fakhri and Mustapha Benlimam, cut the ribbon symbolizing the official inauguration of the Moroccan pavilion.
“It’s one of the most beautiful pavilions, if not the most beautiful today at this fair”, Sitail told MAP, after touring the national pavilion.
Morocco, she pointed out, is “one of the few countries in the world to boast such a rich and diversified heritage, whether in terms of local produce, handicrafts, or its history”.
The organizers of this year’s Paris Fair are expecting a record number of 500,000 visitors, and are convinced that “the Moroccan pavilion will be one of the most visited at this year’s edition, with the longest exhibition period of twelve days at the Porte de Versailles exhibition center”.
Morocco is occupying a 375 m² pavilion hosting some twenty exhibitors, as well as a concept store, representing different craft sectors, namely carpets, weaving, household linen, leather, clothing and jewelry.
This festive atmosphere will be complemented by musical performances from the traditional Moroccan repertoire, along with culinary arts through workshops featuring authentic dishes and tasting sessions.
Paris Fair is one of the most important commercial and consumer events in France, and has been held annually for over 120 years. More than 1,200 exhibitors take part, with nearly 3,500 brands spanning 6 halls over twelve days.
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