Morocco holds the 52nd position in global brand value, according to the Global Innovation Index report.

Morocco has achieved a notable milestone by ranking 52nd in the global brand value rankings, as highlighted in a recent report by the Global Innovation Index in partnership with Brand Finance.

This accomplishment underscores the increasing significance of Moroccan brands on the international stage, even though they represent a small fraction of global brand value.

The report indicates a remarkable rise in total global brand value in 2024, reaching an impressive $13 trillion.

Although Morocco’s brand value, approximately $2.75 billion, represents only 0.02% of the global total, it still marks a significant presence among the world’s top 5,000 brands.

When evaluated as a percentage of gross domestic product (GDP), Morocco ranks 48th, with brands contributing around 1.75% to the nation’s GDP.

The report also explores the broader global brand value landscape, with Hong Kong and the United States taking the lead.

Hong Kong’s strength is demonstrated by major companies like AIA and Prudential, while the US continues to dominate, bolstered by tech giants such as Amazon and Google.

Other standout countries include Sweden, known for its consumer and automotive brands like IKEA and Volvo, and Switzerland, which features strong financial and pharmaceutical brands like UBS and Roche.

France benefits from its luxury and energy sectors, with notable brands like Chanel and TotalEnergies enhancing its overall brand value.

South Korea showcases its prowess in automotive and industrial sectors with brands such as Kia and LG.

The United States leads the global brand value landscape in 2024, with a staggering brand value nearing $6 trillion, accounting for 45% of the total global brand value, far surpassing the combined worth of the next ten economies.

China, ranking second globally with a brand value of $1.7 trillion, contributes 13.3% to the total, driven by TikTok/Douyin, the nation’s most valuable brand.

India, in ninth place, shows a brand value of $224 billion, comprising 1.7% of the global share, with Tata Group standing out as the top Indian brand. These rankings reflect the rising influence of brands from emerging economies on the global stage.