Morocco’s National Tourism Office (ONMT) said its recent advertising campaign on the Sphere in Las Vegas generated widespread international attention, boosting the visibility of the Visit Morocco tourism brand, according to Morocco’s Press Agency (MAP).
ONMT said Morocco became the first country to launch a tourism promotion campaign on the Sphere in Las Vegas.
Images from the Visit Morocco campaign quickly spread beyond the venue, gaining traction through international media coverage, content creators, and widespread sharing across social media platforms.
The campaign coincides with heightened global attention on the United States during the 2026 FIFA World Cup, while Morocco’s strong performances and large traveling fan base have further enhanced the country’s international visibility, the ONMT said.
Rather than concentrating its promotional efforts inside stadiums, the ONMT chose one of the world’s most recognizable digital advertising platforms to maximize the campaign’s global reach.
The Sphere’s exterior LED display is the largest of its kind in the world and has become one of the most recognizable digital advertising platforms since opening in 2023.
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