Once a digital titan of the Arab music scene, Moroccan pop star Saad Lamjarred is now grappling with an unprecedented decline in his online presence, signaling a dramatic shift in his career trajectory.
Lamjarred, known for chart-topping hits like Lm3allem, which once garnered over a billion views on YouTube, is witnessing an unusual cooling-off in his digital dominance. His latest single, Zwina Bzaaf, was not released on his official YouTube channel with over 13 million subscribers, but instead on a lesser-known alternative account—a move that stunned fans and raised questions about behind-the-scenes tensions.
Despite Zwina Bzaaf retaining Lamjarred’s signature rhythmic style, it failed to meet expectations, drawing only around 1.5 million views in its first week—a stark contrast to the tens of millions his videos once racked up within hours. The subdued reception marks a significant downturn for the artist who once redefined Arab pop’s digital landscape.
Experts suggest the drop in visibility is less about changing musical tastes and more closely tied to the long-standing legal saga that has tarnished Lamjarred’s public image. The singer has been embroiled in a high-profile rape case in France since 2016, a controversy that has deeply divided his fan base and sparked broader ethical debates over separating an artist’s personal conduct from their art.
In response to the slump, Lamjarred took to social media, alleging that YouTube has imposed technical restrictions on his content as a result of the ongoing legal case. He described this as a form of “targeted suppression,” claiming it does not reflect the loyalty of his fan base. He also downplayed the significance of online metrics, emphasizing the strong turnout at his live performances as evidence of continued public support.
Still, the fallout from the court case continues to loom large. In 2023, Lamjarred was convicted by a French criminal court of raping a French woman and sentenced to six years in prison. He was released a month later on provisional bail pending appeal.
Now, all eyes will turn again to Paris, where the appeal hearings are set to begin on June 2 and continue through June 6. According to a French legal observer on the social platform X, the proceedings will unfold at one of the capital’s appellate courts, placing Lamjarred once again at the center of a high-profile legal and public opinion storm.
As he attempts to reboot his career with more mature content and renewed artistic focus, the path forward remains uncertain. The legacy of “Lm3allem” may still echo, but the courtroom drama threatens to permanently redefine the artist’s standing both on stage and online.
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