Moroccan footballer Achraf Hakimi has ended his partnership with Adidas and become the new face of the American sportswear brand, Under Armour, converging media reported.
The move had been anticipated in recent days, especially after Hakimi arrived at the Mohammed VI Football Complex in Maâmora fully outfitted in Under Armour gear during a March gathering of the Atlas Lions.
During the match between Paris Saint-Germain (PSG) and Olympique de Marseille, Hakimi swapped his Adidas cleats for a pair of “Under Armour Shadow Elite 3.” He also wore them during the national team’s match against Niger.
Hakimi expressed his enthusiasm about joining Under Armour, stating, “It’s a brand that makes excellent products and aligns perfectly with my values.” To celebrate the new partnership, Under Armour released a promotional video featuring their new ambassador, with a caption that reads, “Here is Hakimi.”
“I look forward to advancing my career with them as they rapidly grow in football and sportswear, both in France and across the Europe, Middle East, and Africa region,” the Atlas Lion said.
With the official signing of the Moroccan international, Under Armour signals its intention to compete with industry giants such as Nike, Puma, and Adidas. The American brand also counts other football stars, such as Ferran Torres, Sacha Boey, Fermín López, and Ben White, among its roster of athletes.
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