Chinese company Tianyouwei plans to set up a subsidiary in Morocco for automotive electronics, investing more than MAD 683 million. The move was approved by the company’s board, which described the new branch as one of its key overseas production facilities for the future
The company, a leading supplier of car dashboards that is gradually expanding into smart cabin technology, announced it will invest around €65 million, approximately MAD 683.7 million, from its own resources to establish Tianyouwei Electronics Morocco Co., Ltd., a wholly owned subsidiary.
Chinese media reported that the Moroccan venture is expected to help the company integrate into the local car manufacturing ecosystem, foster cross-border cooperation, strengthen access to European markets, and enhance the competitiveness of its products.
Tianyouwei explained that building a factory in Morocco will allow it to improve its global industrial layout, expand into new markets, balance international delivery capacity, and better respond to customer demand. The move, the same source said, will also give it a better understanding of changing market trends.
The Chinese company mainly focuses on the research, development, production, and sale of automotive dashboards, while gradually expanding into smart cabin technology, the source said.
Its main products include electronic dashboards and dual-screen displays, as well as other electronic products and services.
In its half-year results for 2025, released yesterday, Tianyouwei reported operating revenues of 2.029 billion yuan, marking a slight drop of 0.49% compared to last year.
Still, the company highlighted ongoing efforts to optimize its product structure, attract new clients, and strengthen ties with major industry players such as Hyundai Motor, BYD, Changan Automobile, Chery FAW Bestune, and Geely.
The new project in Morocco adds fresh momentum to the wave of Chinese automotive investments in the Kingdom, which is gradually diversifying into new segments of the value chain. Until recently, most of these investments were concentrated in tire manufacturing.
In July 2025, another Chinese firm, Bethel Automotive Safety Systems, which specializes in vehicle safety technologies, announced a $75 million (over MAD 680 million) investment to set up its own wholly owned subsidiary in Morocco.
Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from content and romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation
