Tomato prices across Morocco have soared to MAD 8 per kilogram in some markets as Ramadan begins this week, putting added pressure on household budgets during the peak food-consumption season.
The increase comes at a particularly sensitive time as families ramp up purchases during the holy month when food spending typically rises. Tomatoes are a core ingredient in Moroccan cuisine, especially in Harira, the traditional Ramadan soup that breaks the fast.
Market supply in Morocco has been highly unstable due to recent weather fluctuations that have affected production and supply chains. Wholesale and retail prices for several vegetables have moved unpredictably in recent weeks, with tomatoes among the most affected.
Higher demand during Ramadan, with heavy consumer purchasing ahead of and during the fasting month, often creates upward price pressure, and some market observers warn that speculative behavior in wholesale markets can further amplify increases.
During previous periods of sharp increases, Moroccan authorities intervened to stabilize the tomato market. In early 2023, the government temporarily restricted tomato exports to safeguard domestic supply and ease price pressures after local costs spiked. That move helped cool the market but drew concern from European importers reliant on Moroccan produce.
So far, however, no similar export curbs or emergency market measures have been announced ahead of Ramadan 2026, which begins today in Morocco, and prices are largely being driven by market forces.
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