British travel company Jet2 is having a viral moment many marketers could only dream of. The firm, known for its family-friendly package holidays and vacation flights, has found itself at the center of a TikTok storm.
A years-old advertising jingle, featuring Jess Glynne’s 2015 hit “Hold My Hand,” has been repurposed as the unofficial social media soundtrack to summer 2025.
What started as a fairly standard example of British online humor has become a global megatrend.
The international phenomenon is particularly curious given Jet2’s route network is focused on the UK market. The company caters almost exclusively to outbound British leisure travelers, meaning most of the world has little familiarity, let alone loyalty with the brand.
Why Has the Jet2 Ad Gone Viral?
The simplicity of the “Nothing beats a Jet2 Holiday” messaging, combined with Glynne’s catchy pop beat, has made it ripe for a Gen Z remix.
Global TikTok creators are embracing travel schadenfreude, with vacation fails set to the infectiously cheery voic
Rephrase in a different way as if you were a native American speaker as a content creation expert and do not talk about yourself or your experience in the text and do not show yourself as an artificial intelligence who wrote and fill the bullet point in the topic and speak the heart of the topic itself and dont take date of blog in ther first and dont take text like box of newsliter subscribe on post from content and romove all linke insert in content and and remove all affiliate disclosure phrases on content like this “This post may contain Amazon or other affiliate links that allow us to earn a small commission at no extra cost to you. Please see our Disclosure Policy for more info” and “#” put in its place bullet point, and romove name of the web site or his links we are take a content from our new creation, and don’t publish clone new content more than just one time
