Exports of Moroccan pottery and ceramics demonstrated an average annual growth rate of 21% from 2019 to 2023, according to the December 2024 “Market Intelligence” analysis report released by Maison de l’Artisan (Handicraft House).
In 2023, Moroccan pottery and ceramics exports reached MAD 348.13 million, reflecting a 10% increase compared to 2022. This report is part of the new strategic market and product intelligence system, developed by the Ministry of Tourism, Handicrafts, Social and Solidarity Economy and Maison de l’Artisan.
According to the same source, pottery and ceramics are generating interest with 1.2 million mentions collected, primarily published on Facebook, including 43.5 thousand mentions relating specifically to Moroccan pottery and ceramics.
Current trends in pottery and ceramics include the use of recycled materials and environmentally-friendly manufacturing practices.
Additionally, consumers expressed satisfaction, with 88% of feedback being positive regarding Moroccan pottery and ceramics, highlighting delivery and product design as the most frequently mentioned satisfaction criteria. The average rating for these items on online retail sites is 4.5/5.
Regarding major events, the report highlights “Ceramic Tile and Bathroom Furnishings Exhibition” as one of the most prestigious international fairs in the field of pottery and ceramics. This event, which attracts over 99,000 visitors and more than 600 exhibitors each year, takes place every autumn in Italy and showcases the latest industry trends.
Market Intelligence was established to benefit all craft industry players looking to seize new opportunities in the sector worldwide. It provides sector operators with valuable information and relevant data to help shape their marketing and business strategies and boost their exports to international markets.
This document analyzes the digital footprint of “handmade” between December 1, 2022 and April 30, 2024, based on mentions collected from the web, blogs, social networks and marketplaces through the Digimind social listening platform.
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