Morocco’s traditional craft industry generated MAD 140 billion in annual revenue in 2024 and contributes 7% to the national GDP, Lahcen Saadi, Secretary of State for Traditional Crafts stated during the industry’s gathering on the sector’s impact in Fez on Thursday.
With 275,000 craft units and 2,063 businesses nationwide, Morocco’s production-based crafts generate MAD 96.3 billion in revenue. Service-based crafts account for MAD 43.7 billion. Exports of traditional crafts reached MAD 1.11 billion in 2024, marking a 3% increase from 2023.
Fez-Meknes plays a key role in the industry. The region employs over 144,000 artisans and has 44,000 craft units, representing 16% of national production units. The local sector generates MAD 10.6 billion in revenue, about 11% of the national total for production-based crafts.
The region exported MAD 143 million worth of traditional crafts. It has 641 certified artisans, making up 25% of national quality label holders. The region is home to 525 traditional craft businesses, 23% of the national total.
Lahcen Saadi reviewed several craft-related projects in Fez. He visited the city’s traditional craft complex, which recently underwent restoration to improve working conditions for artisans.
His visit included stops in Fez’s old medina, training centers, craft businesses, and social economy hubs. He also attended a board meeting at the Institute for Traditional Craft Arts.
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