Morocco has achieved a significant milestone by securing the third position in the latest rankings released by Bloom Consulting, a renowned international economic advisory firm from Spain. This achievement marks the highest ranking Morocco has ever attained, eclipsing both Egypt and Ghana.
The “2024-2025 edition” of Bloom Consulting’s report underscores Morocco’s rise as a prime business hub in Africa. The findings, shared with Hespress, reveal Morocco’s enhanced standing in trade and services, placing it ahead of nations such as Ethiopia, Senegal, Uganda, Kenya, and Tunisia.
The report identifies key factors behind Morocco’s advancement, including a robust foreign direct investment (FDI) climate, growing digital demand, and strong online performance. Bloom Consulting noted that improvements in the Kingdom’s ranking, along with its social media engagement and search engine analysis, highlight Morocco’s expanding influence and strategic role in African commerce. Notably, the consultancy affirmed that Morocco maintains its “A-country rating.”
The rankings evaluate countries based on their economic attractiveness and trade competitiveness, taking into account various socio-economic factors, FDI levels, and digital presence. Morocco’s progress in the 2024/2025 rankings cements its position as a premier business destination on the African continent.
The report, which draws from data collected between 2021 and 2023, emphasizes Morocco’s “digital attractiveness,” utilizing a specialized tool developed by Bloom Consulting. This tool analyzed over 22 million keyword combinations across more than 20 languages to better understand investors’ online behavior and decision-making processes.
Bloom Consulting attributes Morocco’s impressive strides to its heightened online visibility and growing impact on social media platforms. This increased exposure has played a crucial role in attracting international investors and strengthening Morocco’s standing in African trade.
